McDonald's stock faces a lower Morgan Stanley target

Published on 09/28/2026 at 17:12 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

McDonald's stock carries a USD 297.00 Morgan Stanley target dated September 28, 2026. Second-quarter revenue rose 4.00 percent to USD 7.099 billion as shares traded near their yearly low.

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McDonald's stock was trading at USD 235.09 on the NYSE on September 28, 2026, down 0.60 percent from USD 236.50. The immediate catalyst is a lower Morgan Stanley target after the company's September 23 Investor Day, while second-quarter results still showed year-over-year growth.

Target falls to USD 297.00

According to Investing.com on September 28, 2026, Morgan Stanley reduced its price target from USD 308.00 to USD 297.00 and maintained an Equalweight rating. The revised target lies 26.33 percent above the NYSE price, but the cut points to higher investment costs tied to the McDonald's NEXT strategy.

Second-quarter revenue reaches USD 7.099 billion

Chase reported McDonald's second-quarter results for the period ended June 30, 2026, including revenue of USD 7.099 billion, up 4.00 percent from USD 6.843 billion a year earlier. GAAP diluted EPS increased 6.00 percent to USD 3.32 from USD 3.14, while operating income rose 3.00 percent to USD 3.338 billion.

The operating picture is therefore mixed in a precise way: the top line and earnings continued to expand, while the market is weighing the cost of the next investment cycle. McDonald's also reported global comparable sales growth of 1.30 percent in the quarter, with U.S. comparable sales up 0.80 percent.

Dividend adds a shareholder checkpoint

According to PR Newswire on September 17, 2026, McDonald's raised its quarterly dividend to USD 1.93 per share from USD 1.86, a 4.00 percent increase. The new payout equals USD 7.72 annually and is payable on December 15, 2026, to shareholders of record on December 1, 2026.

Stock stays above its yearly low

McDonald's stock traded at USD 235.09 on the NYSE on September 28, 2026 at 11:11 a.m. EDT, with a 52-week range of USD 234.03 to USD 341.75. The price stood 0.45 percent above the 52-week low, while market capitalization was USD 167.0 billion and volume reached 1,297,275 shares.