McDonald’s advances NEXT strategy: what it means for McDonald’s stock
Published on 10/04/2026 at 17:20 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
On September 23, 2026, McDonald’s Corporation announced its McDonald’s > NEXT strategy and new growth and productivity targets in a company release. At 5:15 p.m. CEST on October 4, 2026, the stock was EUR 206.35 in weekend trading at Lang & Schwarz, unchanged at plus 0.00 percent versus the close of EUR 206.35 at Lang & Schwarz on October 2, 2026.
Weekend trading
The Lang & Schwarz bid was EUR 206.20 and the ask was EUR 206.50 at 5:15 p.m. CEST on October 4, 2026. The further course of weekend trading at Lang & Schwarz until 7:00 p.m. CET/CEST is shown by the continuously updated real-time quote of McDonald’s stock.
The October 2 close
The closing price used for the weekend comparison was EUR 206.35 at Lang & Schwarz on October 2, 2026. The quote and the reference close were at the same level.
NEXT targets
McDonald’s said the NEXT strategy targets a low-to-mid 50% operating margin by 2030 and approximately 250 basis points of gross restaurant-level efficiency gains. The company also targets 1.50 percentage points of market-share gains in both chicken and beverage categories by 2030 while maintaining its beef leadership, according to the release.
The next Xetra session
McDonald’s said its Make It Golden systemwide commitment will begin on October 5, 2026. The company also plans approximately $8.5 billion in total NEXT partnering support through 2036, including approximately $5 billion through 2030, according to the company release.
