McDonald’s advances NEXT strategy as McDonald’s stock costs EUR 206.35
Published on 10/03/2026 at 11:47 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
McDonald’s Corporation announced its NEXT strategy and new growth and productivity targets on September 23, 2026, in an issuer release. The announcement included targets for category share, restaurant efficiency and operating margin.
Weekend trading at Lang & Schwarz
McDonald’s stock was at EUR 206.35 in weekend trading at Lang & Schwarz at 11:42 a.m. CEST on October 3, 2026. That was 0.05 percent above the EUR 206.25 close at Lang & Schwarz on October 2, 2026. The further course of weekend trading at Lang & Schwarz until 1:00 p.m. CET/CEST is shown by the continuously updated real-time quote of McDonald’s stock.
The last Xetra trading day
The reference close for the weekend indication was EUR 206.25 at Lang & Schwarz on October 2, 2026. The quote is separate from the company’s September 23 announcement.
McDonald’s NEXT strategy
McDonald’s said it targets a 1.5 percentage-point gain in both chicken and beverage market share by 2030 while maintaining its beef leadership. The company also targets a low-to-mid 50 percent operating margin by 2030 and approximately 250 basis points of gross restaurant-level efficiency gains, according to the issuer release.
McDonald’s plans approximately $8.5 billion in NEXT partnering support through 2036, including approximately $5 billion through 2030, through rent relief and capital support. The next Xetra session is scheduled for October 5, 2026.
