LVMH Moët Hennessy Louis Vuitton, FR0000121014

LVMH stock loses France's market crown after target cuts

Published on 09/17/2026 at 14:14 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

LVMH stock fell 2.64 percent to EUR 406.45 on September 15, 2026. Bernstein cut its target to EUR 520 and JPMorgan to EUR 525 as LVMH lost France's market crown.

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LVMH stock (FR0000121014) fell 2.64 percent to EUR 406.45 on September 15, 2026, while the group's market value slipped to about EUR 201 billion. On September 15, 2026, ad hoc news said Reuters reported that L'Oreal overtook LVMH in market capitalization, with LVMH at EUR 202.05 billion.

Broker cuts hit sentiment

On September 15, 2026, ad hoc news reported that Bernstein cut its price target for LVMH to EUR 520 from EUR 570, while JPMorgan lowered its target to EUR 525 from EUR 580 on September 14, 2026. Barclays later reduced its target again, taking it to EUR 590 from EUR 620, according to MarketScreener on September 17, 2026.

That follows a weak year-to-date trend, with the share price down 36.24 percent in real-time Euronext Paris trading at EUR 411.20 on September 17, 2026 at 12:27:02, according to MarketScreener. The average analyst target listed there stood at EUR 556.16, above the latest market quote.

Half-year figures still matter

For the first half of 2026, LVMH reported revenue of EUR 38.644 billion, down 3 percent year on year, recurring operating profit of EUR 8.691 billion, down 4 percent, and net profit of EUR 5.697 billion, according to ad hoc news. Fashion and leather goods revenue was EUR 18.146 billion in the same period, down 1 percent on an organic basis.

For investors, the comparison is sharp: a 2.64 percent daily fall sits next to a 3 percent decline in half-year revenue and a 4 percent drop in recurring operating profit. Barclays said the latest target cut reflects continued Chinese slowdown and weaker momentum in other segments, according to MarketScreener.

EUR 406.45 stays key

LVMH stock closed at EUR 406.45 on Euronext Paris on September 15, 2026, with volume of 665,584 shares. The move left the shares below Bernstein's EUR 520 target and JPMorgan's EUR 525 view, while the market capitalization stood near EUR 201 billion on the same session.