LVMH stock: JPMorgan cuts target from EUR 525.00 to EUR 500.00 for LVMH stock
Published on 10/21/2026 at 16:48 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSJPMorgan target cut
- JPMorgan cut its LVMH target from EUR 525.00 to EUR 500.00 on October 13, 2026.
- LVMH reported EUR 57.15 billion in nine-month revenue for 2026, down 2.00 percent from 2025.
- LVMH stock costs EUR 387.63 at Lang & Schwarz on October 21, 2026 at 4:38 p.m. CEST, 22.47 percent below JPMorgan's EUR 500.00 target.
- LVMH had a EUR 190.9 billion market capitalization and a 17.66 price-to-earnings ratio on October 21, 2026.
LVMH Moët Hennessy Louis Vuitton (ISIN FR0000121014) faces a lower analyst valuation after JPMorgan cut its price target from EUR 525.00 to EUR 500.00 on October 13, 2026, according to Markets Insider. The EUR 500.00 target stands 29.00 percent above the EUR 387.63 quote, while the price lies 22.47 percent below that target. At Lang & Schwarz, the stock was trading at EUR 387.63 on October 21, 2026 at 4:38 p.m. CEST.
Revenue remains the second signal
LVMH reported EUR 57.15 billion in revenue for the first nine months of 2026 on October 12, 2026, down 2.00 percent from EUR 58.09 billion a year earlier. Organic revenue grew 2.00 percent, showing that currency effects and portfolio changes reduced the reported total while underlying sales advanced.
The third quarter contributed EUR 18.50 billion in revenue and 1.00 percent organic growth. Fashion and leather goods revenue fell 5.00 percent organically in the quarter, while selective retailing grew 8.00 percent and watches and jewelry grew 6.00 percent, according to the same LVMH release.
Stock position stays measurable
The EUR 387.63 quote sits EUR 12.02 above the 52-week low of EUR 375.65 and EUR 267.07 below the 52-week high of EUR 654.70, both as of October 21, 2026. The distance to the high is 40.79 percent, putting the current price much nearer the lower end of its annual range.
LVMH carried a market capitalization of EUR 190.9 billion and a price-to-earnings ratio of 17.66 as of October 21, 2026. Its dividend yield was 0.03 percent, so the current valuation discussion rests mainly on earnings recovery and the gap between the market price and analyst targets.
What does the target mean?
JPMorgan's EUR 500.00 target implies 22.47 percent upside from the Lang & Schwarz quote, but its cut from EUR 525.00 shows a more cautious valuation than the earlier view. Markets Insider also reported on October 14, 2026 that DZ BANK maintained a Buy rating, with a consensus target of EUR 504.86.
Valuation and trading reference
The company reported EUR 80.8 billion of revenue and EUR 10.9 billion of net profit for fiscal year 2025 on its investor page. Its latest nine-month update therefore provides the more recent operating measure, while the 17.66 price-to-earnings ratio offers a dated valuation reference for the stock.
Price and analyst target
LVMH stock was trading at EUR 387.63 at Lang & Schwarz on October 21, 2026 at 4:38 p.m. CEST. The price was 22.47 percent below JPMorgan's EUR 500.00 target, and the target was 29.00 percent above the quoted price.
The further course of trading is shown by the continuously updated real-time quote of LVMH stock.
LVMH at a glance
- Company: LVMH Moët Hennessy Louis Vuitton, Société Européenne
- ISIN: FR0000121014
- WKN: 853292
- Ticker: MOH
- Primary exchange: Xetra
- Price Lang & Schwarz (as of October 21, 2026, 4:38 p.m. CEST): EUR 387.63
- Market capitalization: EUR 190.9 billion (as of October 21, 2026)
- 52-week range: EUR 375.65-EUR 654.70 (as of October 21, 2026)
- Sector / Industry: Consumer Cyclical / Luxury Goods
Market context: Market report CAC 40.
