Luzhou Laojiao joins NBA China deal for Luzhou Laojiao stock
Published on 10/21/2026 at 10:52 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSNBA partnership and earnings ahead
- Luzhou Laojiao became an NBA China marketing partner on October 8, 2026.
- First-half 2026 revenue was CNY 10.47 billion and net income was CNY 4.34 billion.
- Luzhou Laojiao stock was last quoted at CNY 69.18 in Shenzhen on October 21, 2026.
- The next confirmed earnings date is October 30, 2026.
Luzhou Laojiao (CNE000000GF2) became an official NBA China marketing partner on October 8, 2026, a move that places its Guojiao 1573 and HiLight brands in a multiyear sports-marketing program. China Daily reported that the partnership was announced ahead of the NBA China Games in Macao.
Two brands enter the partnership
The agreement covered product displays, cocktail experiences and NBA-branded baijiu at NBA House through October 11, 2026. Luzhou Laojiao HiLight also became a partner of the October 10 fan-day shooting contest, while Guojiao 1573 was used in the postgame Victory Moment celebration, according to China Daily.
The commercial signal comes against a weaker earnings backdrop. A report by Sina Finance said first-half 2026 revenue was CNY 10.47 billion and attributable net income was CNY 4.34 billion, with the company emphasizing volume control and price stability.
What does the deal mean for sales?
The answer depends on whether brand exposure converts into channel demand. Moomoo reported on October 20, 2026 that Zhejiang Securities expected Luzhou Laojiao revenue to decline at a mid-double-digit rate in the third quarter of 2026. The same report said premium wholesale prices remained above CNY 820 while distributor inventories stayed elevated.
Three dates shape the stock story
On October 8, 2026, Luzhou Laojiao announced the NBA China partnership. On October 10, 2026, HiLight was linked to the NBA fan-day event. On October 21, 2026, the stock was quoted at CNY 69.18 in Shenzhen, according to the finance market record. The next confirmed earnings date is October 30, 2026, according to Stock Analysis.
Stock remains near its yearly low
Luzhou Laojiao stock was last quoted at CNY 69.18 on October 21, 2026 at 3:04 p.m. CST in Shenzhen. Its market capitalization was CNY 101.8 billion, and the 52-week range was CNY 69.01 to CNY 145.88 on the same market-data snapshot. The partnership adds a global branding angle, but the October 30 results date keeps earnings execution central.
The further course of trading is shown by the continuously updated real-time quote of Luzhou Laojiao stock.
Luzhou Laojiao stock facts
- Company: Luzhou Laojiao Co., Ltd.
- ISIN: CNE000000GF2
- Ticker: 000568.SZ
- Primary exchange: Shenzhen Stock Exchange
- Price in Shenzhen: CNY 69.18 (as of October 21, 2026, 3:04 p.m. CST)
- Market capitalization: CNY 101.8 billion (as of October 21, 2026)
- 52-week range: CNY 69.01-CNY 145.88 (as of October 21, 2026)
- Sector / Industry: Consumer Defensive / Beverages - Wineries and Distilleries
- Index membership: Shenzhen Stock Exchange
- Next earnings date: October 30, 2026
Market context: Market report Shanghai Composite.
