Luzhou Laojiao joined NBA China and Luzhou Laojiao stock sits 51.74 percent below its high
Published on 10/13/2026 at 10:55 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS- Luzhou Laojiao joined NBA China as an Official Marketing Partner on October 8, 2026.
- Second-quarter 2026 revenue was CNY 2.45 billion versus CNY 6.17 billion expected.
- The stock was at CNY 70.40 on October 13, 2026, while market capitalization stood at CNY 103.5 billion.
Luzhou Laojiao (CNE000000GF2) was trading at CNY 70.40 on the Shenzhen Stock Exchange on October 13, 2026, placing the stock 51.74 percent below its CNY 145.88 52-week high. China Daily reported on October 8, 2026, that Luzhou Laojiao had become an Official Marketing Partner of NBA China under a multiyear agreement.
Three dated commercial milestones
On October 8, Luzhou Laojiao and NBA China announced the multiyear partnership, linking the company with the NBA China Games and two flagship brands, Guojiao 1573 and Luzhou Laojiao HiLight, according to China Daily.
On October 9, the company presented its brands around the first NBA China preseason game in Macao. On October 10, Luzhou Laojiao launched NBA-themed products including 375 ml bottles, 375 ml gift sets and 100 ml team-branded bottles, as Sina Finance reported on October 10, 2026.
What does the partnership add?
The commercial logic is broader than a single event. China Daily said the cooperation combines Luzhou Laojiao's more than 700 years of brewing craftsmanship with NBA fan experiences, while the product range connects premium gifting with lower-alcohol and smaller-format consumption.
Revenue gap remains material
Fintel reported that the company's August 25, 2026 results showed revenue of CNY 2.45 billion in the second quarter of 2026 versus CNY 6.17 billion expected. The same report said the average analyst target was cut from CNY 111.13 to CNY 99.76 on September 14, 2026, a 10.24 percent reduction.
The market picture therefore combines a fresh international marketing push with a sharply weaker recent revenue comparison. The CNY 70.40 share price was 29.42 percent below the CNY 99.76 average target cited by Fintel, using the same currency.
Next reporting date is October 30
TradingView lists October 30, 2026 as the next earnings date. The upcoming report will give investors a new test of whether product launches and broader sports marketing can support demand after the second-quarter revenue shortfall.
Stock value and trading context
Luzhou Laojiao's market capitalization was CNY 103.5 billion on October 13, 2026. Its 52-week range was CNY 69.32 to CNY 145.88, leaving the current quotation close to the lower end of that span and keeping operating figures central to the investment case.
Luzhou Laojiao stock facts
- Company: Luzhou Laojiao Co., Ltd.
- ISIN: CNE000000GF2
- Ticker: 000568
- Primary exchange: Shenzhen Stock Exchange
- Price Shenzhen Stock Exchange as of October 13, 2026, 3:04 p.m. CST: CNY 70.40
- Market capitalization: CNY 103.5 billion (as of October 13, 2026)
- 52-week range: CNY 69.32-CNY 145.88 (as of October 13, 2026)
- Sector / Industry: Consumer Staples / Alcoholic Beverages
- Next earnings date: October 30, 2026
Market context: Market report Shanghai Composite.
