Lowe's unveils Black Friday deals and Evercore cut target for Lowe's stock
Published on 10/09/2026 at 15:26 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSKey points in brief
- Lowe's unveiled its 2026 holiday lineup, with Black Friday promotions beginning October 29.
- Evercore ISI cut its Lowe's price target from USD 220.00 to USD 190.00 on October 6, 2026.
- Lowe's fiscal second-quarter revenue rose 8.30 percent year over year to USD 25.96 billion.
- The stock was trading at EUR 168.63 at Lang & Schwarz on October 9, 2026, plus 0.32 percent versus EUR 168.10.
Lowe's (ISIN US5486611073) unveiled its 2026 holiday lineup on October 8, with Black Friday promotions beginning October 29, while Evercore ISI cut its price target from USD 220.00 to USD 190.00 on October 6. StockTitan reported the holiday schedule, while Markets Insider published the analyst action.
Three dated Lowe's milestones
On August 19, 2026, Lowe's reported fiscal second-quarter revenue of USD 25.96 billion, up 8.30 percent year over year, while adjusted earnings per share reached USD 4.40 versus USD 4.22 consensus. Yahoo Finance said the quarter also included an 11-cent tariff-refund benefit per share.
On September 24, 2026, Lowe's launched a drone-delivery pilot at its Matthews, North Carolina, store, offering selected products in as little as 20 minutes through Wing and DoorDash. On October 8, 2026, the retailer unveiled holiday promotions starting October 29, including 12 Days of Deals from November 16.
What does the target cut mean?
Evercore's move puts its target at USD 190.00, USD 60.00 below the USD 250.00 target cited by Mizuho in the analyst summary published by MarketBeat on October 9, 2026. The contrast reflects a key tension: Lowe's sales grew, but comparable sales increased only 0.20 percent in fiscal second-quarter 2026 as discretionary do-it-yourself demand remained pressured.
The latest quarter also shows why the earnings quality matters. Reported earnings per share were USD 4.27, unchanged from the year-earlier quarter, while adjusted earnings per share benefited from the tariff refund and acquisition-related adjustments. Operating income reached USD 3.55 billion, up 2.30 percent year over year, but operating margin narrowed to 13.70 percent from 14.50 percent, according to Yahoo Finance.
Upcoming dates carry the next figures
Lowe's investor calendar lists the fiscal third-quarter 2026 earnings conference call for November 18, 2026, and its analyst and investor conference for December 9, 2026. The company also set October 21, 2026 as the ex-dividend date for its USD 1.25 quarterly dividend, with payment scheduled for November 4, 2026, as reported by MarketBeat.
Lowe's stock holds near its latest quote
Lowe's stock was trading at EUR 168.63 at Lang & Schwarz on October 9, 2026 at 3:16 p.m. CEST, plus 0.32 percent versus the EUR 168.10 prior close. The modest daily comparison leaves the latest company events and the USD 190.00 analyst target as the main reference points for the stock.
The further course of trading is shown by the continuously updated real-time quote of Lowe's stock.
Lowe's stock facts
- Company: Lowe's Companies, Inc.
- ISIN: US5486611073
- Ticker: LOW
- Primary exchange: NYSE
- Price Lang & Schwarz as of October 9, 2026, 3:16 p.m. CEST: EUR 168.63
- Change versus prior close: plus 0.32 percent
- Prior close Lang & Schwarz October 8, 2026: EUR 168.10
- Market capitalization: USD 105.9 billion as of October 9, 2026
- 52-week range: USD 178.45-293.06 as of October 9, 2026
- Sector / Industry: Consumer Discretionary / Specialty Retail
- Next earnings date: November 18, 2026
Market context: Market report S&P 500.
