Lowe's unveiled holiday deals and Lowe's stock trades at EUR 166.53

Published on 10/13/2026 at 12:34 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Black Friday deals start October 29, 2026, with loyalty access before November 27. Lowe's stock costs EUR 166.53 on October 13, 2026.

Key points in brief

Lowe's unveiled its 2026 holiday promotion plan, with Black Friday deals beginning October 29.
Second-quarter sales rose 8.30 percent year over year to USD 25.96 billion, while comparable sales increased 0.20 percent.
The stock was trading at EUR 166.53 at Lang & Schwarz on October 13, 2026 at 12:31 p.m. CEST.
Melius Research initiated coverage with a USD 244.00 price target, while Evercore ISI cut its target to USD 190.00.

Schwarzweiß-Dokumentarfoto einer Kundenberatung an Farbregalen im Baumarkt — Schwarzweiß-Reportagefoto dokumentiert Beratungsszene im Baumarkt, passend zu Lowe's Companies mit ISIN US5486611073 im Einzelhandel, Illustration mit AI erstellt.

Lowe's (ISIN US5486611073) was trading at EUR 166.53 at Lang & Schwarz on October 13, 2026 at 12:31 p.m. CEST. The retailer's holiday campaign starts Black Friday deals on October 29, while its latest quarterly sales reached USD 25.96 billion.

Holiday deals start October 29

Retail Dive reported on October 12, 2026 that Lowe's would begin its Black Friday promotions on October 29. MyLowe's Rewards members will receive early access to selected Doorbuster offers on November 26, one day before the public launch on November 27.

The chronology shows a sharper retail execution focus. On September 24, 2026, PR Newswire reported Lowe's drone delivery pilot in Matthews, North Carolina, with selected products promised in as fast as 20 minutes. On August 19, 2026, the company reported second-quarter sales of USD 25.96 billion, up 8.30 percent year over year, according to Yahoo Finance.

What does the 11.60 percent margin mean?

Lowe's raised sales but narrowed its fiscal 2026 outlook. The same Yahoo Finance report said comparable sales increased 0.20 percent in the second quarter, while adjusted operating margin guidance was reduced to 11.60 percent from a prior range of 11.60 percent to 11.80 percent. That combination leaves holiday execution important because sales growth has not translated into a wider profitability outlook.

Analyst views remain divided. Markets Insider reported on October 6, 2026 that Melius Research initiated coverage with a Buy rating and a USD 244.00 price target. In a separate October 6 report, Markets Insider said Evercore ISI cut its target from USD 220.00 to USD 190.00 while keeping an In Line rating.

Two dates shape the next phase

The next promotional date is October 29, 2026, when the Black Friday campaign begins. Lowe's investor calendar lists its third-quarter 2026 earnings conference call for November 18, 2026, and an analyst and investor conference for December 9, 2026, on the company's investor-relations page.

Stock price and valuation context

Lowe's market capitalization was USD 104.1 billion as of October 12, 2026, while the current euro quotation places the stock in the middle of a retail story defined by sales growth, cautious margin guidance and competing analyst views. The price was EUR 166.53 at Lang & Schwarz on October 13, 2026 at 12:31 p.m. CEST.

The further course of trading is shown by the continuously updated real-time quote of Lowe's stock.