Lowe's launched Black Friday deals and Lowe's stock trades at EUR 168.73
Published on 10/14/2026 at 09:51 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSRetail calendar and earnings path
- Lowe's launched Black Friday promotions on October 12, 2026, with deals starting October 29, 2026.
- Second-quarter 2026 sales reached USD 25.96 billion, up 8.30 percent year over year.
- Lowe's stock was trading at EUR 168.73 at 9:40 a.m. CEST at Lang & Schwarz on October 14, 2026.
Lowe's (ISIN US5486611073) launched its Black Friday campaign on October 12, 2026, with promotions starting October 29, according to Retail Dive. The stock was trading at EUR 168.73 at Lang & Schwarz on October 14, 2026 at 9:40 a.m. CEST.
Holiday deals begin October 29
The campaign gives loyalty members early access to Black Friday Doorbuster offers on November 26, one day before the wider release on November 27, according to Retail Dive. Lowe's also planned a 12 Days of Deals program and additional promotions from December 3 through Christmas Eve.
The timing puts promotions at the center of Lowe's fourth-quarter retail calendar. The company is using Mylow, its customer and associate AI assistant, to support holiday planning, product searches and home project preparation, according to Retail Dive.
Three dated operating signals
On August 19, 2026, Lowe's reported USD 25.96 billion in second-quarter 2026 revenue, up 8.30 percent from the prior year, while diluted GAAP earnings per share reached USD 4.27, according to MarketBeat. Adjusted earnings per share were USD 4.40 against USD 4.22 consensus, a USD 0.18 beat.
On October 9, 2026, Melius Research upgraded Lowe's to Strong Buy, according to MarketBeat. On October 12, 2026, the retailer's holiday campaign became the latest dated operating development, adding a consumer-facing event to a stock picture shaped by cautious full-year expectations.
What does guidance mean for margins?
Lowe's second-quarter 2026 adjusted operating margin was 14.00 percent, while the full-year 2026 outlook called for an 11.60 percent adjusted operating margin, according to The Globe and Mail. That gap makes holiday execution important: promotions can support traffic, but discounting can also pressure profitability in seasonal categories.
Upcoming dates for Lowe's
Lowe's investor calendar lists the next earnings conference call for November 18, 2026 at 9:00 a.m. EST and the analyst and investor conference for December 9, 2026 at 8:00 a.m. EST, per the company's investor relations calendar.
Stock trades at Lang & Schwarz
Lowe's was trading at EUR 168.73 at Lang & Schwarz on October 14, 2026 at 9:40 a.m. CEST. Lowe's is listed on the NYSE under ticker LOW in USD and is included in the S&P 500, according to Finanzen. Market capitalization was USD 105.8 billion, and the 52-week range was USD 178.45 to USD 293.06 as of October 13, 2026. The further course of trading is shown by the continuously updated real-time quote of Lowe's stock.
Lowe's stock at a glance
- Company: Lowe's Companies, Inc.
- ISIN: US5486611073
- Ticker: LOW
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 14, 2026, 9:40 a.m. CEST): EUR 168.73
- Market capitalization: USD 105.8 billion (as of October 13, 2026)
- 52-week range: USD 178.45-293.06 (as of October 13, 2026)
- Sector / Industry: Consumer discretionary / home improvement retail
- Index membership: S&P 500
- Next earnings date: November 18, 2026
Market context: Market report S&P 500.
