KeyCorp cuts target for McDonald's stock to USD 280
Published on 10/09/2026 at 15:07 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSKey points in brief
- McDonald's stock was trading at EUR 211.15 at Lang & Schwarz on October 9, 2026, down 0.07 percent versus EUR 211.30.
- KeyCorp cut its target from USD 305.00 to USD 280.00 on October 6, 2026 while maintaining an Overweight rating.
- Second-quarter 2026 earnings per share reached USD 3.38 versus USD 3.32 consensus, while revenue rose 3.70 percent year over year to USD 7.10 billion.
- McDonald's NEXT strategy targets 250 basis points of restaurant efficiency gains and a low-to-mid 50 percent operating margin by 2030.
McDonald's (US5801351017) was trading at EUR 211.15 at Lang & Schwarz on October 9, 2026 at 3:02 p.m. CEST, down 0.07 percent versus the prior close. KeyCorp cut its McDonald's price target from USD 305.00 to USD 280.00 on October 6, 2026 while maintaining an Overweight rating, according to MarketBeat.
KeyCorp lowers its target
The USD 25.00 reduction leaves the target above the latest primary-exchange quote, but it also puts current analyst caution beside McDonald's long-term investment plan. MarketBeat reported that the brokerage retained its Overweight rating as analysts weighed weak traffic, value competition and execution risk.
The latest quarterly figures provide a mixed reference point. For the second quarter of 2026, McDonald's reported earnings per share of USD 3.38 against USD 3.32 consensus, while revenue rose 3.70 percent year over year to USD 7.10 billion, according to MarketBeat. Earnings per share beat expectations by USD 0.06, while revenue came in below the USD 7.13 billion consensus estimate.
Three dated strategy signals
On August 4, 2026, the second-quarter report showed USD 3.38 earnings per share against USD 3.32 consensus. On September 23, 2026, McDonald's announced its NEXT strategy with a low-to-mid 50 percent operating margin target for 2030 and 250 basis points of restaurant-level efficiency gains, according to PR Newswire. On October 6, 2026, KeyCorp lowered its target from USD 305.00 to USD 280.00.
What does the target cut change?
The numerical gap between the second-quarter earnings surprise and the revenue miss helps explain the divided picture. McDonald's is still producing growth, but the target revision shows that analysts are placing greater weight on customer traffic, pricing and the cost of executing NEXT.
Next reporting date
McDonald's is scheduled to report third-quarter 2026 earnings on November 4, 2026, according to MarketBeat. That report will test whether the second-quarter revenue trend and the company's traffic initiatives are improving together.
Euro quote stays below the prior close
At Lang & Schwarz, McDonald's stock was trading at EUR 211.15 on October 9, 2026 at 3:02 p.m. CEST, down 0.07 percent versus the EUR 211.30 prior close from October 8, 2026. The primary listing is on the NYSE, where the latest quote was USD 236.90 on October 8, 2026, and the 52-week range was USD 229.20 to USD 341.75.
The further course of trading is shown by the continuously updated real-time quote of McDonald's stock.
McDonald's stock facts
- Company: McDonald's Corporation
- ISIN: US5801351017
- Ticker: MCD
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 9, 2026, 3:02 p.m. CEST): EUR 211.15
- Change versus prior close: minus 0.07 percent
- Prior close Lang & Schwarz (October 8, 2026): EUR 211.30
- Market capitalization: USD 168.3 billion (as of October 8, 2026)
- 52-week range: USD 229.20-341.75 (as of October 8, 2026)
- Sector / Industry: Consumer Cyclical / Restaurants
Market context: Market report S&P 500.
