JPMorgan cuts target for McDonald's stock from USD 280 to USD 260

Published on 10/07/2026 at 14:37 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

McDonald's stock costs EUR 208.25 on October 7, 2026 after EUR 206.65, plus 0.77 percent. Second-quarter revenue reached USD 7.10 billion.

Modernes Fast-Food-Restaurant mit Self-Order-Kiosks an der Wand, lächelnde Gäste an weißen Tischen, Mitarbeiter an der Theke, warmes Ambientlicht, große Fensterfront zur Stadtstraße, kein Branding — McDonald's modernes Restaurant US5801351017 zeigt Self-Order-Kiosks mit freundlichen Gästen im hellen Innenraum, Illustration mit AI erstellt.

McDonald's (ISIN US5801351017) was trading at EUR 208.25 at Lang & Schwarz on October 7, 2026 at 2:31 p.m. CEST, plus 0.77 percent versus the prior close of EUR 206.65. According to FinanzNachrichten on September 28, 2026, JPMorgan reduced its price target from USD 280 to USD 260 after McDonald's September 23 investor day.

JPMorgan trims its target

The target cut reflects a more demanding reading of McDonald's planned spending and weaker customer trends. The same report said BTIG Research reduced its target from USD 350 to USD 295, while TD Cowen cut its target from USD 282 to USD 270.

McDonald's investor day centered on an USD 8.50 billion, 10-year support plan for franchisees, with USD 5.00 billion scheduled for deployment by 2030. Fortune reported on October 7, 2026 that the plan is intended to help operators fund capital projects and rent relief.

Second-quarter profit beats consensus

In the second quarter of 2026, revenue rose 4.00 percent to USD 7.10 billion and adjusted earnings per share increased 6.00 percent to USD 3.38, according to FinanzNachrichten. Adjusted earnings per share exceeded the USD 3.32 consensus by USD 0.06, while revenue fell short of the USD 7.13 billion consensus by USD 0.03 billion.

The operating picture is less uniform. Global comparable sales increased 1.30 percent in the second quarter of 2026, but US comparable sales rose only 0.80 percent. Fortune described the US slowdown as a continuing challenge for the company, while also noting McDonald's goal of gaining 1.50 percentage points of share in global chicken and beverage markets by 2030.

Spending meets a traffic challenge

The strategic tradeoff is visible in the contrast between profitability and customer frequency. McDonald's is asking franchisees to fund restaurant upgrades while comparable sales in the United States remain below the global rate, increasing the importance of execution at the store level.

Market data placed the NYSE-listed stock at USD 232.45 on October 6, 2026 at 4:00 p.m. ET, with a 52-week range of USD 229.20 to USD 341.75 and a market capitalization of USD 165.2 billion. The euro quote and the US listing are separate currency references.

Euro quote remains above prior close

At Lang & Schwarz, McDonald's stock was trading at EUR 208.25 on October 7, 2026 at 2:31 p.m. CEST, up 0.77 percent versus the prior close of EUR 206.65 on October 6, 2026. The further course of trading is shown by the continuously updated real-time quote of McDonald's stock.