Jefferies raises target for Philip Morris stock from USD 180.00 to USD 190.00

Published on 10/21/2026 at 11:50 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Jefferies changed its target on October 13, 2026. Philip Morris stock was EUR 177.57 on October 21, 2026, with smoke-free revenue at 42 percent in the first half.

Smoke-free shift and targets

Jefferies raised its Philip Morris target from USD 180.00 to USD 190.00 on October 13, 2026.
Smoke-free products contributed 42 percent of revenue in the first half of 2026.
Philip Morris stock traded at EUR 177.57 at 11:45 a.m. CEST at Lang & Schwarz on October 21, 2026.

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Philip Morris International (ISIN US7181721090) received a higher target from Jefferies, which raised its price target from USD 180.00 to USD 190.00 on October 13, 2026, as MarketScreener reported. The company was scheduled to publish third-quarter and first nine-month results on October 21, 2026, according to Business Wire.

Smoke-free revenue reaches 42 percent

The operating transition is the key backdrop to the target change. Philip Morris said smoke-free products generated 42 percent of total net revenue in the first half of 2026, while its products reached more than 43 million legal-age consumers as of December 31, 2025, according to the company website.

The same business was described as contributing approximately 42 percent of second-quarter 2026 total net revenues in the October 14 release from Business Wire. That concentration gives the upcoming results a clear test: whether smoke-free growth can continue to offset the long-term decline in traditional cigarettes.

What does the target change signal?

The USD 10.00 increase represents a 5.56 percent rise from Jefferies' previous target. It is a direct comparison of the same analyst view, not a comparison with the euro quotation, and keeps the upcoming report central to the investment case.

Three dated milestones for investors

On October 8, 2026, Philip Morris accelerated its smoke-free shift in Argentina after regulatory updates, with smoke-free products representing 42 percent of global revenue, as El Fondo reported. On October 13, 2026, Jefferies raised its target from USD 180.00 to USD 190.00. On October 21, 2026, Philip Morris was due to release third-quarter and first nine-month results.

Results and dividend dates

Philip Morris planned to issue its third-quarter results at approximately 7:00 a.m. ET on October 21, 2026, followed by a 9:00 a.m. ET webcast. The company also scheduled payment of its USD 1.60 quarterly dividend for October 26, 2026, to shareholders of record as of October 2, 2026, according to Business Wire.

Price and valuation context

Philip Morris stock was last at USD 199.90 on the NYSE on October 20, 2026 at 4:00 p.m. EDT, while its 52-week range was USD 142.11 to USD 210.45. The market capitalization was USD 311.6 billion on the same quotation date.

At Lang & Schwarz, Philip Morris stock was trading intraday at EUR 177.57 on October 21, 2026 at 11:45 a.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Philip Morris stock.