Jefferies cuts target for Booking Holdings stock from USD 200 to USD 185

Published on 10/21/2026 at 11:40 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Jefferies set a USD 185 target on October 19, 2026. Booking Holdings stock costs EUR 145.65 on October 21, 2026, with a USD 123.2 billion market value.

Analyst revision and earnings date

Jefferies cut its Booking Holdings target from USD 200 to USD 185 on October 19, 2026.
Second-quarter revenue rose 8.10 percent to USD 7.35 billion for the period ended June 30, 2026.
Booking Holdings stock trades at EUR 145.65 at 11:35 a.m. CEST at Lang & Schwarz on October 21, 2026.
Booking Holdings is scheduled to release third-quarter results on November 3, 2026.

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Booking Holdings (ISIN US09857L1089) trades at EUR 145.65 at Lang & Schwarz on October 21, 2026 at 11:35 a.m. CEST. According to MarketScreener, Jefferies cut its Booking Holdings price target from USD 200 to USD 185 on October 19, 2026.

Why did Jefferies cut the target?

The revision trims the analyst target by 7.50 percent, calculated from USD 200 to USD 185. MarketScreener also listed an average target of USD 233.40 from 37 analysts, but that figure is not directly comparable with the euro quotation in this article.

The target change follows a sharp reset in Booking Holdings valuation. The company had a USD 123.2 billion market capitalization on October 20, 2026, while its primary Nasdaq quotation had a 52-week range of USD 150.14 to USD 220.81.

Three dates and operating figures

On October 6, 2026, Booking Holdings announced a third-quarter results webcast for November 3 at 4:30 p.m. ET in an Booking Holdings release. On October 14, 2026, the company announced a planned USD 100.00 million investment in Vayo, according to TradingView. Jefferies then lowered its target to USD 185 on October 19, 2026.

Booking Holdings last reported second-quarter 2026 revenue of USD 7.35 billion for the quarter ended June 30, 2026, an 8.10 percent year-over-year increase, according to FinDog. The same report listed adjusted earnings per share of USD 2.54, up 15.00 percent year over year, and GAAP earnings per share of USD 2.53.

When are results due?

Booking Holdings is scheduled to release third-quarter 2026 results on November 3, 2026, after the market closes. The consensus cited by MarketBeat calls for USD 4.49 in earnings per share and USD 9.54 billion in revenue.

The next valuation marker

For investors, the November report will put the USD 185 target revision against fresh operating data. Booking Holdings' latest quarterly revenue growth was 8.10 percent, while adjusted earnings per share growth was 15.00 percent.

Booking Holdings was trading at EUR 145.65 at Lang & Schwarz on October 21, 2026 at 11:35 a.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Booking Holdings stock.