BMW, DE0005190003

Jefferies cuts target for BMW stock from EUR 70.00 to EUR 60.00

Published on 10/13/2026 at 10:11 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

BMW targets a 3.00 to 5.00 percent auto margin for 2028. BMW stock costs EUR 53.47 on October 13, 2026 versus the Xetra close of EUR 53.06.

Key points in brief

Jefferies cut BMW's price target from EUR 70.00 to EUR 60.00 on October 5, 2026, retaining Hold.
BMW targets a 3.00 to 5.00 percent operating margin in its automotive segment for 2028.
BMW stock was at EUR 53.47 at Lang & Schwarz on October 13, 2026, plus 0.77 percent versus the Xetra close.
BMW plans a EUR 2.0 billion investment in the next 3 Series and a 20.00 percent management reduction by mid-2027.

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BMW stock was at EUR 53.47 at Lang & Schwarz on October 13, 2026 at 10:05 a.m. CEST, plus 0.77 percent versus the Xetra close of October 12, 2026 at EUR 53.06. On October 5, 2026, wallstreetONLINE reported that Jefferies had cut its BMW target from EUR 70.00 to EUR 60.00 and kept a Hold rating.

Three BMW milestones and figures

On September 30, 2026, BMW announced a EUR 2.0 billion investment in production of the next BMW 3 Series, according to BMW Group. On October 1, 2026, series production began at the Irlbach-Straßkirchen battery plant, an investment of EUR 1.0 billion, according to Börse Express. On October 5, 2026, Jefferies reduced its target by EUR 10.00, making the analyst action the latest of the three milestones.

What does the margin target imply?

BMW's 2028 automotive operating-margin target is 3.00 to 5.00 percent, while the company is also reducing management areas and associated leadership functions by 20.00 percent by mid-2027. The combination points to a strategy built on cost control and a narrower model portfolio, but Jefferies linked its target cut to weaker confidence in revenue development and lower 2027 forecasts.

Upcoming dates and valuation context

BMW's pre-close call for the third quarter of 2026 was scheduled for October 13, 2026, and the detailed quarterly report for the period ending September 30, 2026, is scheduled for November 4, 2026, according to Börse Express. The dates matter because the margin corridor and the 2027 forecast reductions have shifted attention from model launches to evidence of operating improvement.

BMW's market capitalization was EUR 32.1 billion as of October 13, 2026. The 52-week range was EUR 51.98 to EUR 97.92, placing the Lang & Schwarz price EUR 1.49 above the lower end and EUR 44.45 below the high.

BMW stock remains close to its yearly low

The BMW stock price was EUR 53.47 at Lang & Schwarz on October 13, 2026 at 10:05 a.m. CEST, plus 0.77 percent versus the Xetra close of October 12, 2026 at EUR 53.06. The further course of trading is shown by the continuously updated real-time quote of BMW stock.