BMW, DE0005190003

Jefferies cut target for BMW stock to EUR 60.00

Published on 10/09/2026 at 11:27 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Jefferies kept Hold as its BMW target moved from EUR 70.00 to EUR 60.00. BMW stock was EUR 52.92 on October 9, 2026, versus EUR 52.51, plus 0.78 percent.

Key points in brief

Jefferies cut its BMW price target from EUR 70.00 to EUR 60.00 on October 5, 2026, while retaining Hold.
BMW's Capital Market Day plan targets a 3.00 to 5.00 percent Automotive EBIT margin in 2028.
BMW stock was EUR 52.92 at Lang & Schwarz on October 9, 2026, with a market capitalization of EUR 31.7 billion.

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Jefferies cut its BMW price target from EUR 70.00 to EUR 60.00 and retained its Hold rating on October 5, 2026, according to BORSE ONLINE. The cut followed BMW's Capital Market Day and puts the analyst view closer to the current Lang & Schwarz quote than the former target.

BMW's strategy targets a margin recovery

At the Capital Market Day on September 30, 2026, BMW set an Automotive EBIT margin target of 3.00 to 5.00 percent for 2028. The company also aims to return to an 8.00 to 10.00 percent margin by the start of the next decade, while Automotive free cash flow should reach at least EUR 7.0 billion, according to BMW Group.

Reuters reported on September 30, 2026, that BMW compared the 2028 margin target with a 2026 target of 1.00 to 3.00 percent and linked the longer-term plan to Automotive free cash flow above EUR 7.0 billion. The comparison makes the recovery ambition measurable rather than merely strategic, although the 2028 range remains below the long-term objective.

Three dated signals define the debate

On October 1, 2026, BMW reported that series production had started at Plant Irlbach-Straßkirchen, per its investor-relations releases. On September 30, 2026, the company presented the 3.00 to 5.00 percent 2028 margin path at its Capital Market Day. On October 5, 2026, Jefferies cut its target from EUR 70.00 to EUR 60.00 and kept Hold, according to BORSE ONLINE.

What must BMW's plan deliver?

The central test is whether the 2028 margin range can be reached while BMW manages cost reductions, model rationalization and regional production. Reuters said BMW plans to reduce divisions and related management roles by 20.00 percent by mid-2027, adding an operational benchmark to the margin targets.

BMW stock stays near its yearly low

BMW stock was trading at EUR 52.92 at Lang & Schwarz on October 9, 2026 at 11:20 a.m. CEST, up 0.78 percent versus the prior close of EUR 52.51 on October 8, 2026. The quote stood 45.96 percent below the 52-week high of EUR 97.92 and gave BMW a market capitalization of EUR 31.7 billion.

The further course of trading is shown by the continuously updated real-time quote of BMW stock.