JD Sports stock: Citi raises target to 103p, keeps Neutral

Published on 11/15/2026 at 13:20 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Citi lifted its target for JD Sports stock while keeping a Neutral rating. The broker expects the retailer to repeat its existing outlook.

What Citi changed

Citi raised its JD Sports price target while retaining a Neutral rating.
The broker expects the retailer to reiterate its full-year profit and free-cash-flow guidance.
JD Sports is scheduled to publish its third-quarter trading update on November 19.

JD Sports, GB00BM8Q5M07, Illustration mit AI erstellt.

Citi raised its price target for JD Sports Fashion to 103 pence from 85 pence on November 10, while keeping a Neutral rating. The change came in a research note published ahead of the retailer's third-quarter trading update, scheduled for November 19. ReportGem identified Citi as the research institution.

Citi sees limited operating momentum

Citi's preview forecast group like-for-like sales to decline 3.3% in the third quarter and organic sales to fall 1.4%. The broker expects Asia-Pacific to remain the strongest region, while North America remains constrained by softer demand in lifestyle footwear.

The note said JD Sports was expected to reiterate full-year adjusted profit-before-tax guidance of 700 million to 800 million pounds and free cash flow guidance of 460 million to 520 million pounds. Those ranges were previously reiterated with the first-half results, according to the research summary.

Third-quarter update ahead

Citi highlighted Nike's strategy update on November 16 and 17 as a potential catalyst for JD Sports, particularly comments on wholesale distribution, product development and inventory or promotional conditions. The retailer's own third-quarter update is scheduled for Thursday, November 19.