ITV stock holds below 2026 highs as investors weigh streaming growth

ITV stock trades below its start-of-year level as investors assess the broadcaster's latest revenue trends, profit performance and streaming push in 2026.

ITV (GB0033986497) stock is trading below its start-of-2026 level as of August 27, 2026, with the shares changing hands in the low-70 pence range and reflecting a double-digit percentage decline since January. Investors are balancing that weaker share performance against the company’s most recent revenue and profit trends and its ongoing investment in streaming.

ITV share price and 2026 performance

According to a recent market-data overview, ITV stock was trading at GBX 82.35 at the beginning of 2026 and has since moved down to around GBX 71.90, representing a year-to-date decline of 12.8% as of late August 2026. That price level puts the shares below their early-2026 mark and indicates that the company has lost some market value this year, even as broader equity indices have fluctuated.

The same overview shows that ITV’s latest quoted price on the London Stock Exchange is GBX 71.90 on August 26, 2026, after a daily move of -0.80 pence or -1.10%. This leaves the stock trading at a discount to its start-of-year level, a quantified comparison that highlights how the shares have lagged their own recent history during 2026.

Recent revenue and earnings trends

In its most recent reported period, ITV disclosed group revenue and profit figures for the latest half-year, with the reporting period ending within the last nine months relative to August 27, 2026. The company reported total revenue in the billions of pounds and a positive adjusted profit figure, confirming that the broadcaster remained profitable over that timeframe even as traditional advertising markets stayed mixed.

The latest half-year update also showed that ITV’s revenue changed versus the comparable period of the prior year, with the company discussing movements in both total revenue and segment-level performance in areas such as Studios and Media & Entertainment. The reporting highlighted how revenue in certain divisions grew compared with the previous year, while other lines were under pressure, offering a concrete comparison for investors tracking the company’s operational momentum.

ITV’s most recent guidance indicated a continued focus on managing costs and capital allocation while investing in content and digital platforms. Management reiterated targets around maintaining profitability and cash generation, using those to support dividends and selective investment in programming and technology as the media landscape evolves.

Streaming and digital strategy

Alongside its traditional broadcast operations, ITV has continued to build out its streaming and digital offering in the latest reporting period. The company reported usage metrics and revenue contributions from its streaming services in the most recent half-year results, showing that digital viewing hours and related income increased versus the prior year. This growth is an important counterbalance to structural challenges in linear TV advertising.

The most recent disclosures emphasized that streaming-related revenue, while still smaller than broadcast advertising and production income, is growing faster than the group average. By comparing streaming growth rates with overall revenue trends, investors can see that the digital business is a key contributor to ITV’s future strategy, even though it currently accounts for a minority share of total sales.

Representative product and content slate

ITV’s business model is closely tied to its portfolio of television programs and formats, spanning drama, entertainment, factual and reality content. The company’s slate includes widely recognized shows in the UK and internationally, which generate revenue through advertising, distribution and format licensing. These content assets underpin both the traditional broadcast channels and the streaming services that the company is developing.

ITV stock on the London market

ITV shares trade on the London Stock Exchange in pounds sterling, with recent prices around GBX 71.90 as of August 26, 2026. This places the stock below its level at the start of 2026, when it traded at GBX 82.35, underscoring the 12.8% year-to-date decline highlighted in recent market data.

Fact box

Company: ITV plc
ISIN: GB0033986497
Ticker: ITV
Exchange: London Stock Exchange
Sector / Industry: Media / Broadcasting