Intuit extends NFL partnership through 2030 as Intuit stock trades at EUR 255.58
Published on 10/06/2026 at 11:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Intuit stock (ISIN US4612021034) was trading at EUR 255.58 at Lang & Schwarz on October 6, 2026 at 11:13 a.m. CEST, up 0.79 percent from the EUR 253.58 prior close. On September 30, 2026, Intuit announced a four-year extension of its NFL partnership through 2030.
NFL reach expands to four markets
The renewed agreement adds official rights in Canada, the UK, Australia and New Zealand. It also adds Credit Karma to the existing TurboTax, QuickBooks and Mailchimp portfolio, giving Intuit a broader platform for presenting its artificial intelligence and financial expertise to NFL audiences.
The partnership aims to place Intuit Intelligence in front of more than 400 million NFL fans worldwide. The commercial value is not disclosed, so the measurable signal is reach rather than a reported revenue contribution.
Revenue growth supports the strategy
Intuit reported USD 21.45 billion of revenue in fiscal 2026, ended July 31, 2026, up 14.00 percent from USD 18.83 billion in fiscal 2025, according to the companys 10-K filing. Global Business Solutions revenue increased 16.00 percent, while Consumer revenue rose 11.00 percent, making the business segment mix an important test for the AI strategy.
The same filing shows that Intuit generated USD 8.84 billion of cash from operating activities in fiscal 2026, up from USD 6.21 billion in fiscal 2025. That cash generation gives the company room to fund product development while returning capital through dividends and repurchases.
Analysts remain split on valuation
According to MarketBeat on October 2, 2026, Royal Bank of Canada reaffirmed an Outperform rating and set a USD 385.00 price target. MarketBeat also reported that 16 analysts rated the stock a Buy, 12 a Hold and 3 a Sell, with a USD 431.55 average target.
The disagreement matters because the latest euro quote sits alongside a USD 77.9 billion market capitalization as of October 5, 2026. Intuit must convert its expanding AI and sports-marketing reach into durable revenue growth while maintaining the operating leverage reflected in fiscal 2026 results.
Intuit stock trades at EUR 255.58
Intuit stock was trading at EUR 255.58 at Lang & Schwarz on October 6, 2026 at 11:13 a.m. CEST, plus 0.79 percent versus the Lang & Schwarz prior close of EUR 253.58 on October 5, 2026. On Nasdaq, the primary listing is INTU in USD, and the finance data snapshot showed a USD 252.84 to USD 689.17 52-week range as of October 5, 2026.
The further course of trading is shown by the continuously updated real-time quote of Intuit stock.
Intuit stock facts
- Company: Intuit Inc.
- ISIN: US4612021034
- Ticker: INTU
- Primary exchange: Nasdaq Global Select Market
- Price Lang & Schwarz as of October 6, 2026 at 11:13 a.m. CEST: EUR 255.58
- Change versus prior close: plus 0.79 percent
- Prior close Lang & Schwarz October 5, 2026: EUR 253.58
- Market capitalization: USD 77.9 billion (as of October 5, 2026)
- 52-week range: USD 252.84-689.17 (as of October 5, 2026)
- Sector / Industry: Technology / Software - Application
