Hugo Boss stock sits at EUR 38.01, 10.2 percent below its 52-week high
Published on 10/12/2026 at 13:48 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSKey points in brief
- Hugo Boss stock was at EUR 38.01 at Lang & Schwarz on October 12, 2026, 0.11 percent above the Xetra close of EUR 37.97.
- The price sits 10.20 percent below the 52-week high of EUR 42.31 and the market capitalization is EUR 2.6 billion.
- UBS cut its Hugo Boss target from EUR 39.20 to EUR 38.90 on October 5, 2026, while retaining a Neutral rating.
- Third-quarter results are scheduled for November 3, 2026, according to Investir.
Hugo Boss stock (ISIN DE000A1PHFF7) was trading at EUR 38.01 at Lang & Schwarz on October 12, 2026 at 1:41 p.m. CEST, up 0.11 percent versus the Xetra close of EUR 37.97 from October 9, 2026. The price is 10.20 percent below the 52-week high of EUR 42.31.
Price remains below yearly high
The current level places Hugo Boss 10.20 percent below its 52-week peak, while its market capitalization stands at EUR 2.6 billion. The stock's price-to-earnings ratio is 12.06, giving the valuation paragraph a concrete anchor alongside the range position.
Trading data showed a bid of EUR 37.99 and an ask of EUR 38.03 at the Lang & Schwarz timestamp. Volume was 10,815 shares against an average of 272,113 shares in the primary-market quote data on October 12, 2026.
UBS target moves to EUR 38.90
According to finanzen.ch on October 5, 2026, UBS cut its Hugo Boss target from EUR 39.20 to EUR 38.90 and retained a Neutral rating. The new target is 2.34 percent above the Lang & Schwarz price, calculated against the EUR 38.01 quote.
The target change gives the stock a narrow valuation corridor: the analyst target is EUR 0.89 above the current euro price, while the 52-week high remains EUR 4.30 higher. Neither comparison is a forecast in this report; they define the distance between the market quote, the analyst view and the recent trading range.
Comparison with peers
Hugo Boss: plus 0.11 percent, P/E 12.06, market capitalization EUR 2.6 billion
PUMA (Xetra, EUR): plus 0.17 percent, P/E minus 7.64, market capitalization EUR 3.4 billion
Zalando (Xetra, EUR): plus 0.88 percent, P/E 64.95, market capitalization EUR 5.9 billion
November results set the date
According to Investir, Hugo Boss is scheduled to publish its third-quarter results on November 3, 2026. The report cited Oddo BHF's expectation of an 8.00 percent decline in sales at constant exchange rates, adding a quantified operating test to the calendar date.
Stock position at Lang & Schwarz
At Lang & Schwarz, Hugo Boss stock was trading at EUR 38.01 on October 12, 2026 at 1:41 p.m. CEST, up 0.11 percent versus the Xetra close of October 9, 2026 at EUR 37.97. The further course of trading is shown by the continuously updated real-time quote of Hugo Boss stock.
Hugo Boss stock facts
- Company: Hugo Boss AG
- ISIN: DE000A1PHFF7
- Ticker: BOSS.DE
- Primary exchange: Xetra
- Price Lang & Schwarz (as of October 12, 2026, 1:41 p.m. CEST): EUR 38.01
- Change versus Xetra close: plus 0.11 percent
- Xetra close (October 9, 2026): EUR 37.97
- Market capitalization: EUR 2.6 billion (as of October 12, 2026)
- 52-week range: EUR 33.85-EUR 42.31 (as of October 12, 2026)
- Sector / Industry: Consumer discretionary / apparel and accessories
Market context: Market report DAX.
