Hugo Boss stock gains on UBS's neutral call
Published on 09/20/2026 at 19:07 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Hugo Boss stock (ISIN DE000A1PHFF7) gained attention after UBS kept its view at Neutral on September 18, 2026, while the shares closed at EUR 37.99 and sit below a EUR 41.00 consensus target.
UBS keeps Neutral
According to finanzen.at, UBS AG maintained its Neutral rating on Hugo Boss on September 18, 2026. The same report shows a current quote of EUR 37.88 and a daily move of 0.03 percent.
According to The Globe and Mail, UBS analyst Robert Krankowski maintained a Hold rating on Hugo Boss on September 19, 2026, and the consensus target is EUR 41.00. That leaves the stock about 7.3 percent below the average target.
Price stays near range
The same market snapshot puts the one-year high at EUR 42.37 and the one-year low at EUR 33.85, with average volume at 323,100 shares. On that basis, Hugo Boss stock trades closer to the upper half of its 52-week range than to the low.
What investors watch
For investors, the key question is whether the current rating cluster around Neutral and Hold can be matched by stronger operating momentum in the next update. The cited market view and target gap make the stock's EUR 37.88 level on September 18, 2026 the most useful near-term marker.
Hugo Boss share data
- Company: HUGO BOSS AG
- ISIN: DE000A1PHFF7
- Ticker: BOSS
- Trading venue: Xetra
- Price (as of September 18, 2026): EUR 37.88
- Sector / Industry: Consumer Discretionary / Apparel, Accessories & Luxury Goods
- Index membership: MDAX
