Hugo Boss stock falls as H1 EBIT drops 34 percent
Published on 09/10/2026 at 17:51 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Hugo Boss stock (ISIN DE000A1PHFF7) closed at EUR 42.40 on Xetra on September 8, 2026, down 0.5 percent from the prior session, while the MDAX fell 1.55 percent to 32,040.45 points. The latest reported numbers still point to pressure: in H1 2026, revenue fell 8 percent year over year to EUR 1.81 billion and EBIT dropped 34 percent to EUR 94 million, according to Quartr on August 4, 2026.
H1 2026 sets the tone
Quartr's H1 2026 summary shows a mixed picture for the German fashion group: Q2 revenue came in at EUR 905 million, down 9 percent currency-adjusted, while Q2 EBIT reached EUR 59 million with a 6.5 percent margin. Free cash flow before leases was EUR 105 million in Q2 and EUR 137 million in H1, which gives investors a clearer view of how the business is coping with weaker sales.
The guidance remains cautious. Quartr said on August 4, 2026, that Hugo Boss kept its 2026 EBIT outlook at EUR 300 million to EUR 350 million, below the EUR 391 million reported for 2025, and maintained the view that currency-adjusted sales will decline in the mid- to high-single-digit range.
Share price near the mid-40s
At the same time, the stock's latest close on September 8, 2026 was still far from the 52-week low and high, which keeps the chart in a broad trading band. The price sits alongside a market capitalization of about EUR 2.66 billion, which underlines that investors are still pricing in a recovery story rather than a clean turnaround.
Next date to watch
Quartr lists the next Hugo Boss earnings date as November 3, 2026 for Q3 2026. For now, the market is left to weigh the combination of EUR 1.81 billion H1 revenue, EUR 94 million H1 EBIT and the reiterated EUR 300 million to EUR 350 million EBIT guidance against a share price that ended September 8 at EUR 42.40.
Hugo Boss stock key data
- Company: HUGO BOSS AG
- ISIN: DE000A1PHFF7
- Ticker: BOSS
- Trading venue: Xetra
- Price (as of September 8, 2026): EUR 42.40
- Market capitalization: EUR 2.66 billion
- Sector / Industry: Consumer Discretionary / Apparel, Accessories and Luxury Goods
- Index membership: MDAX
- Next earnings date: November 3, 2026
