Hugo Boss stock at EUR 37.82, analyst target 2.9 percent higher

Published on 10/08/2026 at 18:04 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

UBS cut its target from EUR 39.20 to EUR 38.90 on October 5, 2026. Hugo Boss stock costs EUR 37.82 after EUR 37.75, plus 0.19 percent.

Key points in brief

Hugo Boss stock was trading at EUR 37.82 at Lang & Schwarz on October 8, 2026 at 5:59 p.m. CEST, up 0.19 percent from EUR 37.75.
UBS cut its Hugo Boss target from EUR 39.20 to EUR 38.90 on October 5, 2026 and kept a Neutral rating.
The new target stands 2.9 percent above the Lang & Schwarz price, while Puma and adidas had market capitalizations of EUR 3.3 billion and EUR 25.6 billion.

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Hugo Boss stock (ISIN DE000A1PHFF7) was trading at EUR 37.82 at Lang & Schwarz on October 8, 2026 at 5:59 p.m. CEST, up 0.19 percent from the prior close of EUR 37.75. The price stood 2.9 percent below UBS's new EUR 38.90 target, based on the target update dated October 5, 2026.

Target remains just above price

finanzen.ch reports that UBS cut its Hugo Boss price target from EUR 39.20 to EUR 38.90 on October 5, 2026, while keeping its rating at Neutral. The analyst note identified Zuzanna Pusz and described more cautious expectations for the company's turnaround.

The target comparison is narrow rather than decisive. At EUR 37.82, the stock was EUR 1.08 below the new target, which represents 2.9 percent above the Lang & Schwarz price.

Intraday quote levels

Lang & Schwarz quoted a bid of EUR 37.73 and an ask of EUR 37.91 at 5:59 p.m. CEST on October 8, 2026. The EUR 0.18 spread placed the midpoint at EUR 37.82, equal to the displayed trading price.

The quote was in the after-hours phase from a German investor perspective because Xetra's regular session had ended. The prior-close comparison uses the Lang & Schwarz close of October 7, 2026, not a primary-exchange figure.

Trading venue and company profile

Hugo Boss is listed on Xetra under ticker BOSS and belongs to the SDAX. Its classification is Consumer Discretionary, with the company's business centered on the BOSS and HUGO brands.

The investor-relations calendar lists November 3, 2026 among HUGO BOSS's next events, according to HUGO BOSS. That date gives the market a defined calendar point after the October 8 trading session.

Comparison with peers

Hugo Boss: plus 0.19 percent, ,
Puma (Xetra, EUR): minus 2.61 percent, P/E minus 7.43, market capitalization EUR 3.3 billion
adidas (Xetra, EUR): minus 0.17 percent, P/E 18.90, market capitalization EUR 25.6 billion

Price remains the key marker

Hugo Boss stock was trading at EUR 37.82 at Lang & Schwarz on October 8, 2026 at 5:59 p.m. CEST, versus EUR 37.75 at the prior close, a plus 0.19 percent daily change. The further course of trading is shown by the continuously updated real-time quote of Hugo Boss stock.