Hugo Boss names Ivica Maric CFO. Hugo Boss stock sits 5.35 percent below EUR 40.12 target

Published on 10/16/2026 at 10:08 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Q2 sales fell 9 percent to EUR 905.0 million. Hugo Boss stock costs EUR 38.08 on October 16, 2026, above Xetra close.

Management change and valuation

Ivica Maric assumed finance and operations duties on October 1, 2026, after 21 years at Hugo Boss.
The average analyst target was EUR 40.12 on October 15, 2026.
Hugo Boss stock trades at EUR 38.08 at 10:01 a.m. CEST at Lang & Schwarz on October 16, 2026, 0.13 percent above the Xetra close of October 15, 2026.

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Hugo Boss (ISIN DE000A1PHFF7) stock costs EUR 38.08 at Lang & Schwarz on October 16, 2026 at 10:01 a.m. CEST, up 0.13 percent versus the Xetra close of October 15, 2026. The latest company event is the handover of finance and operations to Ivica Maric on October 1, 2026, after Yves Muller left both roles for personal reasons, as Yahoo Finance reported.

Management change meets falling sales

Maric inherits a business that is prioritizing margin and cash generation while sales contract. In the second quarter of 2026, currency-adjusted revenue fell 9 percent to EUR 905.0 million, while earnings before interest and taxes declined to EUR 59.0 million from EUR 81.0 million a year earlier, according to Yahoo Finance. Gross margin nevertheless rose 200 basis points to 64.9 percent, giving the new finance chief a measurable profitability lever.

What does the target imply?

The average 12-month analyst target stood at EUR 40.12 on October 15, 2026, according to Investing.com. That is 5.35 percent above the Lang & Schwarz price, so the valuation case depends on stabilizing sales while protecting the improved margin. The company reported second-quarter operating cash flow of EUR 134.0 million for the period ended June 30, 2026.

Three management dates in sequence

On August 4, 2026, Hugo Boss reported second-quarter revenue of EUR 905.0 million. On September 28, 2026, the company announced that Yves Muller would leave his CFO and COO roles. On October 1, 2026, Ivica Maric assumed both functions after 21 years with Hugo Boss, according to Yahoo Finance.

Next reporting date

The next scheduled earnings release is November 3, 2026, according to Investing.com. That date will test whether the strategy can convert margin gains into a recovery in revenue and operating profit.

Price holds near the middle of its range

Hugo Boss has a market capitalization of EUR 2.6 billion and its primary listing is on Xetra. The stock's 52-week range is EUR 33.85 to EUR 42.01 as of October 15, 2026, leaving the current euro quote below the upper end of that range.

Hugo Boss stock was trading at EUR 38.08 at Lang & Schwarz on October 16, 2026 at 10:01 a.m. CEST, 0.13 percent above the Xetra close of October 15, 2026 at EUR 38.03. The further course of trading is shown by the continuously updated real-time quote of Hugo Boss stock.