Hugo Boss named Ivica Maric CFO as Hugo Boss stock sits 10.14 percent below its high

Published on 10/12/2026 at 09:29 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Hugo Boss stock costs EUR 38.02 on October 12, 2026 versus EUR 37.97 at Xetra. The 52-week high is EUR 42.31 and market value is EUR 2.6 billion.

Key points in brief

Hugo Boss named Ivica Maric to lead finance and operations from October 1, 2026.
Second-quarter revenue fell 9.00 percent to EUR 905.0 million, while EBIT fell to EUR 59.0 million.
The Lang & Schwarz price was EUR 38.02 on October 12, 2026, 10.14 percent below the 52-week high.

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Hugo Boss (ISIN DE000A1PHFF7) was trading at EUR 38.02 at Lang & Schwarz on October 12, 2026 at 9:22 a.m. CEST, up 0.13 percent versus the Xetra close of October 9, 2026 at EUR 37.97. The stock stood 10.14 percent below its 52-week high of EUR 42.31. According to HUGO BOSS on September 28, 2026, Ivica Maric was named to succeed Yves Müller as chief financial officer and chief operating officer from October 1.

Management change meets falling sales

The leadership handover gives Maric responsibility for two central operating areas while the fashion group is executing its CLAIM 5 TOUCHDOWN strategy. CFO.com reported on September 28, 2026, that Maric had spent 21 years at Hugo Boss and would take over finance and operations.

The immediate operating challenge is visible in the second-quarter figures. According to CFO.com, currency-adjusted revenue fell 9.00 percent to EUR 905.0 million in the second quarter of 2026, while EBIT declined to EUR 59.0 million from EUR 81.0 million a year earlier. The result still exceeded the EUR 52.0 million average analyst forecast cited in the report.

Three events shaped the stock

On July 28, 2026, Hugo Boss reported second-quarter results with revenue of EUR 905.0 million, according to Global Banking and Finance Review. On September 14, 2026, finanzen.at reported that Frasers had offered EUR 38.00 per share and that Stephan Sturm would leave the supervisory board on October 15, 2026. On September 28, 2026, Hugo Boss announced Maric as successor for the CFO and COO roles.

What comes next for reporting?

Hugo Boss lists November 3, 2026 as its next investor event on its investor-relations page. The date gives the market a defined checkpoint for judging whether the 9.00 percent second-quarter sales decline and the EUR 59.0 million EBIT result are developing in line with the company strategy.

Stock remains below its yearly high

At EUR 38.02, the Lang & Schwarz price on October 12, 2026 was EUR 4.29 below the EUR 42.31 52-week high, a gap of 10.14 percent. The quoted market capitalization was EUR 2.6 billion, while the 52-week range was EUR 33.85 to EUR 42.31.

The further course of trading is shown by the continuously updated real-time quote of Hugo Boss stock.