Huber Research cuts target for Netflix stock from USD 85 to USD 70

Published on 10/20/2026 at 10:58 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Third-quarter revenue guidance is USD 12.86 billion. Netflix stock costs EUR 62.46 on October 20, 2026, 0.64 percent above its Xetra close.

Analyst caution meets quarterly test

Huber Research cut its Netflix target from USD 85.00 to USD 70.00 on October 16, 2026.
Netflix reported USD 12.56 billion in second-quarter revenue and a 33.4 percent operating margin.
Netflix stock trades at EUR 62.46 at 10:47 a.m. CEST at Lang & Schwarz on October 20, 2026, 0.64 percent above the Xetra close of October 19, 2026.

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Netflix (US64110L1061) faced a sharper analyst warning on October 16, 2026, when Huber Research downgraded the company and cut its target from USD 85.00 to USD 70.00, as Markets Insider reported. Netflix stock was trading at EUR 62.46 at Lang & Schwarz on October 20, 2026 at 10:47 a.m. CEST, up 0.64 percent versus the Xetra close of October 19, 2026 at EUR 62.06.

Three events reshape the setup

The recent sequence shows why the third-quarter report matters. On October 13, 2026, KeyBanc cut its Netflix target from USD 92.00 to USD 85.00 while retaining an Overweight rating, according to Yahoo Finance. Huber Research followed on October 16 with the USD 85.00 to USD 70.00 cut. Netflix then reached its scheduled third-quarter reporting date on October 20, 2026.

What does the target cut imply?

The concern is not a collapse in reported growth but the quality of that growth. Netflix generated USD 12.56 billion in second-quarter 2026 revenue, up 13.40 percent year over year, while its operating margin was 33.40 percent, according to The Globe and Mail. The margin was below 34.10 percent in the year-ago quarter, leaving engagement, advertising monetization and content spending as the key tests for the next update.

Management guidance called for USD 12.86 billion in third-quarter revenue and a 33.20 percent operating margin. The company also expected approximately USD 3.00 billion in advertising revenue for 2026, nearly double the prior-year level, according to The Globe and Mail.

Results and guidance set the next date

Netflix scheduled its third-quarter 2026 results for October 20, 2026, after the market close, followed by a management video discussion, according to FinanceFeeds. The report's revenue, operating margin and fourth-quarter outlook will determine whether the recent target cuts look cautious or prescient.

Netflix stock holds above the Xetra close

The primary listing was last at USD 69.85 on Nasdaq on October 19, 2026 at 4:00 p.m. ET. Netflix has a market capitalization of USD 290.9 billion as of October 19, 2026.

Netflix stock was trading at EUR 62.46 at Lang & Schwarz on October 20, 2026 at 10:47 a.m. CEST, 0.64 percent above the Xetra close of October 19, 2026 at EUR 62.06. The further course of trading is shown by the continuously updated real-time quote of Netflix stock.