HSBC cuts target for Adobe stock to USD 267 from USD 310

Published on 10/14/2026 at 11:42 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Third-quarter revenue reached USD 6.76 billion, up 13.00 percent. Adobe stock costs EUR 211.53 on October 14, 2026, below EUR 212.75 Xetra close.

Analyst pressure and operating growth

HSBC cut its Adobe target from USD 310.00 to USD 267.00 on October 13, 2026.
Fiscal third-quarter revenue reached USD 6.76 billion, up 13.00 percent year over year.
Adobe stock trades at EUR 211.53 at 11:38 a.m. CEST at Lang & Schwarz on October 14, 2026, 0.57 percent below the Xetra close of October 13, 2026.

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Adobe Inc. (ISIN US00724F1012) faced fresh analyst pressure on October 13, 2026, when HSBC cut its price target from USD 310.00 to USD 267.00 and downgraded the stock from Buy to Hold, according to Investing.com. The move puts competition from free open-source creative software alongside Adobe's continuing operating growth.

Three dated Adobe developments

On September 10, 2026, Adobe reported fiscal third-quarter revenue of USD 6.76 billion, up 13.00 percent year over year, with GAAP earnings per share of USD 4.62 and non-GAAP earnings per share of USD 6.13, according to Yahoo Finance. On October 12, 2026, Wells Fargo cut its target from USD 270.00 to USD 225.00 and moved its rating from Overweight to Underweight, as reported by Investing.com. On October 13, 2026, HSBC followed with its USD 267.00 target and Hold rating.

What the downgrade changes

HSBC tied its decision to reports of a free open-source clone of Adobe's Creative Cloud products, including Photoshop, Illustrator, Premiere and Acrobat. The competitive concern contrasts with Adobe's fiscal third-quarter subscription revenue growth of 14.00 percent and total ending annual recurring revenue of USD 27.50 billion, figures reported in the earnings call.

Adobe's own operating targets remain substantial. Management guided to fiscal fourth-quarter revenue of USD 6.80 billion to USD 6.85 billion and fiscal 2026 revenue of USD 26.576 billion to USD 26.626 billion, while targeting fiscal 2026 ending annual recurring revenue growth of 10.20 percent, according to Yahoo Finance. For investors, the key tension is clear: revenue and AI-related usage are expanding, while analysts are assigning greater weight to competitive threats and the pace of future monetization.

Adobe stock stays below the Xetra close

Adobe stock was trading at EUR 211.53 at Lang & Schwarz on October 14, 2026 at 11:38 a.m. CEST, down EUR 1.22 or 0.57 percent versus the Xetra close of October 13, 2026 at EUR 212.75. The euro quote sits within the 52-week range of EUR 165.64 to EUR 316.00 as of October 14, 2026. The further course of trading is shown by the continuously updated real-time quote of Adobe stock.