Hotai Motor, TW0002207008

Hotai Motor targeted 165,000 sales. Hotai Motor stock sat 16.75 percent below its high

Published on 10/12/2026 at 09:11 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue reached TWD 160.88 billion in the first half of 2026, up 13.13 percent. Hotai Motor stock was TWD 527.00 on October 12, 2026 versus TWD 633.00.

Key points in brief

Hotai Motor kept its 165,000-vehicle sales target for 2026, with Toyota and Lexus targeting 13,400 October deliveries.
First-half 2026 revenue reached TWD 160.88 billion, while cumulative earnings per share reached TWD 21.57.
The stock stood at TWD 527.00 on October 12, 2026, 16.75 percent below its TWD 633.00 52-week high.
Upcoming company dates include the end of the Town Ace promotion on October 31, 2026, and an HINO event on November 7-8, 2026.

Hotai Motor, TW0002207008, Illustration mit AI erstellt.

Hotai Motor (ISIN TW0002207008) had kept its 165,000-vehicle sales target for 2026, while its stock stood at TWD 527.00 on October 12, 2026, 16.75 percent below the TWD 633.00 52-week high. Taiwan News reported on October 3, 2026, that Toyota and Lexus were expected to sell 13,400 vehicles in October, giving the brands a projected 36.20 percent market share.

Revenue reached TWD 160.88 billion

Winvest reported that Hotai Motor's revenue reached TWD 160.88 billion in the first half of 2026, up 13.13 percent year over year. Cumulative earnings per share reached TWD 21.57, up 45.00 percent from the comparable period.

The same October 8, 2026 company snapshot listed August revenue at TWD 26.80 billion, up 10.57 percent year over year, while cumulative revenue through August reached TWD 214.43 billion, up 13.13 percent. The figures point to sales growth continuing beyond the first-half reporting period, although the monthly revenue decline of 10.79 percent from July adds a near-term comparison point.

What does 165,000 sales mean?

The target puts volume ahead of short-term market noise: 13,400 Toyota and Lexus vehicles in October would represent 36.20 percent of the projected Taiwanese market. Taiwan News also reported that Hotai Motor expected fourth-quarter vehicle demand to remain stable and retained the annual 165,000-unit objective.

Three recent operating signals

On October 1, 2026, Hotai Motor promoted HINO and Toyota commercial vehicles with customer incentives reaching TWD 300,000 and TWD 50,000, respectively, according to Hotai Motor. On October 4, 2026, a Toyota-linked GR event drew more than 13,000 visitors and involved TWD 50.00 million of spending, CMoney reported. On October 6, 2026, the Town Ace promotion offered financing of up to TWD 500,000 over 50 months, according to Hotai Motor.

Upcoming dates anchor the sales cycle

The Town Ace financing promotion runs through October 31, 2026, while Hotai Motor's HINO event is scheduled for November 7-8, 2026, according to Hotai Motor. Those dates provide concrete checkpoints for the 165,000-unit sales plan and the October delivery estimate.

Stock remains below its yearly high

Hotai Motor shares stood at TWD 527.00 on the Taiwan Stock Exchange on October 12, 2026, against a 52-week range of TWD 455.00 to TWD 633.00. The stock was therefore 16.75 percent below its yearly high, leaving operating results and monthly vehicle demand as the clearest measurable reference points for the company.