HelloFresh stock slips after Q2 revenue fell 7.8%

HelloFresh stock moved after Q2 2026 results showed revenue of about €1.5 billion and adjusted EBITDA of €120.6 million, while the company reaffirmed its 2026 profit outlook.

HelloFresh SE (ISIN DE000A161408) stock slipped after the company said on August 13, 2026 that Q2 2026 revenue was about €1.5 billion, down 7.8% in constant currency, while adjusted EBITDA reached €120.6 million.

Profitability stayed the focus

In its Q2 2026 press release, HelloFresh said the Meal Kits segment kept a constant-currency AEBITDA margin of 15.2%, unchanged from Q2 2025, even as meal-kit revenue fell 8.9% and ready-to-eat revenue declined 8.4%.

The company also said orders fell to 21.84 million from 25.32 million a year earlier, while average order value rose to €71.0 from €66.7. That mix shows why investors are weighing a 13.7% drop in orders against a 6.5% increase in basket size.

Guidance still holds

HelloFresh reaffirmed its 2026 constant-currency AEBITDA outlook of €375 million to €425 million, and said the revenue trend is tracking toward the lower end of its forecast range for a 3% to 6% decline.

For the first half of 2026, the group reported a constant-currency AEBITDA margin of 4.5%, compared with 6.0% in H1 2025, and positive free cash flow of €49.4 million versus €156.4 million a year earlier.

Meals and baskets

HelloFresh said Q2 2026 orders reached 21.84 million and meals totaled 183.6 million, both below the prior-year quarter. Average order value rose to €70.2 in reported terms and €71.0 in constant currency, which softened the impact of weaker order volume.

What HelloFresh sells

HelloFresh sells meal kits and ready-to-eat meals under brands that include its core kit business and the Factor ready-to-eat line. The August 13, 2026 update again puts the emphasis on margin control, customer quality and a lower marketing spend base.

Stock and market view

At prior close, HelloFresh shares traded at €3.44 on Xetra, down 0.84%, with the stock also described as near the bottom of its 52-week range of €3.32 to €8.40. The shares are listed in Frankfurt and remain tied to the company's execution on margins, cash flow and the 2026 revenue trend.

HelloFresh stock facts

• Company: HelloFresh SE
• ISIN: DE000A161408
• Ticker: HFG
• Exchange: Frankfurt Stock Exchange, SDAX
• Sector / Industry: Consumer staples / Packaged foods
• Index membership: SDAX
• Next earnings date: not yet officially scheduled