HelloFresh stock sits 62.63 percent below its yearly high before results

Published on 10/21/2026 at 10:16 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

HelloFresh stock costs EUR 2.96 on October 21, 2026, 0.68 percent above the Xetra close. Results are due November 5, 2026.

Ownership and reporting date

HelloFresh guided for a 9.00 to 11.00 percent revenue decline in fiscal year 2026 on September 24, 2026.
Second-quarter 2026 revenue reached EUR 1.50 billion, down 7.80 percent year over year.
HelloFresh stock trades at EUR 2.96 at 10:09 a.m. CEST at Lang & Schwarz on October 21, 2026, 0.68 percent above the Xetra close of October 20, 2026.
Third-quarter and nine-month results are scheduled for November 5, 2026.

Isometrischer 3D-Render: Miniatur-Logistikzentrum mit Förderbändern, Robotern und LKW — Isometrischer 3D-Render-Illustration eines Miniatur-Logistikzentrums mit Förderbändern, Forklifts und Lieferwagen — symbolische Darstellung der Lieferkette von HelloFresh SE (ISIN DE000A161408), Illustration mit AI erstellt.

HelloFresh (DE000A161408) stock was trading at EUR 2.96 at Lang & Schwarz on October 21, 2026, at 10:09 a.m. CEST, 0.68 percent above the Xetra close of October 20, 2026. The next quarterly report is scheduled for November 5, 2026, putting the company’s revised outlook back at the center of the investment case.

Outlook cut sets the baseline

In its September 24, 2026 announcement, EQS News reported that HelloFresh expected fiscal-year 2026 revenue to decline 9.00 to 11.00 percent in constant currency. The company had previously guided for a decline at the lower end of a 3.00 to 6.00 percent range.

The same announcement put adjusted EBITDA for fiscal year 2026 at EUR 350 million to EUR 370 million, below the previous EUR 375 million to EUR 425 million range. For the third quarter, adjusted EBITDA was guided at EUR 45 million to EUR 55 million, against a consensus figure of EUR 57.20 million.

What does the outlook cut mean?

The weak acquisition trend matters because HelloFresh attributed the shortfall to lower third-quarter marketing spending during the back-to-school period. That gives the November report a clear test: investors can compare the final third-quarter revenue decline with the guided 11.00 to 12.00 percent range and adjusted EBITDA with EUR 45 million to EUR 55 million.

Three dated company signals

On August 13, 2026, HelloFresh reported second-quarter revenue of EUR 1.50 billion, down 7.80 percent year over year, with adjusted EBITDA of EUR 120.60 million, according to Stock Analysis.

On September 24, 2026, HelloFresh cut its fiscal-year 2026 revenue and adjusted EBITDA outlook to 9.00 to 11.00 percent and EUR 350 million to EUR 370 million, respectively, in the EQS News release.

On October 8, 2026, an EQS News filing showed JPMorgan Chase held total positions representing 5.29 percent of HelloFresh voting rights, including instruments.

November results are next

HelloFresh’s investor-relations calendar lists November 5, 2026, for publication of the third-quarter and first nine-month financial statements. The figures will show whether the lower marketing spend translated into the full revenue decline now embedded in guidance.

Stock remains near its yearly floor

The EUR 2.96 Lang & Schwarz price is 62.63 percent below the EUR 7.92 52-week high and EUR 0.80 above the EUR 2.16 low. HelloFresh stock therefore enters the reporting date with a market capitalization of EUR 428.2 million and a narrow margin for operational disappointment.

At Lang & Schwarz, HelloFresh stock was trading at EUR 2.96 on October 21, 2026, at 10:09 a.m. CEST, 0.68 percent above the Xetra close of October 20, 2026 at EUR 2.94. The further course of trading is shown by the continuously updated real-time quote of HelloFresh stock.