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HelloFresh, DE000A161408

HelloFresh stock: Profitability rises as Q3 revenue and orders fall

Published on 11/10/2026 at 17:52 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
HelloFresh stock enters the next phase with stronger margins in both core businesses. Revenue and orders fell in the third quarter as marketing spending stayed focused on efficiency.

Profitability improves despite lower demand

  • HelloFresh increased adjusted profitability in both Meal Kits and Ready-to-Eat during the third quarter.
  • The company maintained its 2026 outlook for lower constant-currency revenue and adjusted EBITDA of 350 million to 370 million euros.
  • Management is prioritizing operational execution and marketing efficiency before renewed investment in customer growth.
HelloFresh, DE000A161408, Illustration mit AI erstellt.
HelloFresh, DE000A161408, Illustration mit AI erstellt.

HelloFresh reported stronger adjusted profitability in both of its core businesses for the third quarter, while revenue and order volumes declined. The company published the results on Thursday, November 5, 2026, in an announcement on its investor relations website.

Margins improve as volumes weaken

Constant-currency revenue fell 11.3 percent year over year to approximately 1.4 billion euros. Orders declined 17.9 percent to 19.6 million, after lower-than-expected new customer acquisition during the back-to-school period. HelloFresh linked the shortfall mainly to reduced marketing spending.

Higher average order values partly offset the volume decline. Constant-currency average order value increased 7.5 percent to 70.5 euros, supported by selective price increases, more add-on purchases and a higher share of premium recipes.

Constant-currency adjusted EBITDA rose 26.3 percent to 50.9 million euros. The Meal Kits adjusted EBITDA margin improved to 10.7 percent from 9.4 percent a year earlier, while Ready-to-Eat reached adjusted EBITDA break-even after a loss of 21.6 million euros in the prior-year quarter. HelloFresh also reported temporary inefficiencies in procurement, cooking and fulfillment following rapid menu expansion.

Outlook remains focused on execution

HelloFresh maintained its 2026 outlook for a constant-currency revenue decline of 9 to 11 percent and adjusted EBITDA of 350 million to 370 million euros. Management said the priority is to preserve a double-digit Meal Kits margin and return Ready-to-Eat to full-year adjusted EBITDA profitability before materially increasing customer acquisition spending.

HelloFresh stock traded at 2.98 euros on Lang & Schwarz at 17:43 CET on Tuesday, November 10, 0.33 percent below the Xetra close of Tuesday, November 10. Compared with the 3.02 euros cited in the previous report published on Monday, November 9, the stock was 1.32 percent lower.

HelloFresh SE at a glance

  • Company: HelloFresh SE
  • ISIN: DE000A161408
  • WKN: A16140
  • Exchange: Frankfurt Stock Exchange
  • Lang & Schwarz price: 2.98 euros at 17:43 CET on November 10, 2026
  • Change versus Xetra close: -0.33 percent versus November 10, 2026
  • Index: SDAX

The DAX provides the broader benchmark for Germany's equity market.

Further company developments are available in More news and analyses on HelloFresh stock.

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en | DE000A161408 | HELLOFRESH | boerse | 70487656 | bgmi