HelloFresh stock: Profitability improves as Q3 revenue falls

Published on 11/07/2026 at 12:24 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

HelloFresh stock enters the holiday season after profitability improved in both core segments. Revenue and order volumes declined in the third quarter.

Profitability improves before holiday season

HelloFresh improved adjusted profitability across Meal Kits and Ready-to-Eat in the third quarter.
Revenue and order volumes declined, while average order value increased in constant currency.
The company reaffirmed its 2026 revenue and adjusted EBITDA outlook.

HelloFresh, DE000A161408, Illustration mit AI erstellt.

HelloFresh SE reported improved adjusted profitability across its main businesses on Thursday, November 5, while revenue and order volumes declined in the third quarter. The Financial Times report on the company announcement said constant-currency revenue fell to approximately 1.4 billion euros from 1.6 billion euros a year earlier.

Margins improve as demand weakens

HelloFresh generated 50.9 million euros of adjusted EBITDA in constant currency, up 26.3 percent from the prior-year quarter. Meal Kits lifted its adjusted EBITDA margin to 10.7 percent, while Ready-to-Eat reached adjusted EBITDA break-even after a loss of 21.6 million euros a year earlier.

The improvement came alongside lower demand. Orders fell to 19.6 million from 23.9 million, while average order value rose 7.5 percent in constant currency to 70.5 euros. Management maintained its 2026 outlook for a 9 to 11 percent constant-currency revenue decline and adjusted EBITDA of 350 million to 370 million euros.

Seasonal offer targets UK demand

HelloFresh added a separate commercial initiative during the week. As Wales Online reported on Friday, November 6, the company opened orders for its 2026 UK Christmas menu. The offer combines a Christmas Box with seasonal recipes that customers can add to their regular weekly boxes, with prices starting at 6 pounds per serving.

HelloFresh stock traded at 3.01 euros on Lang & Schwarz at 12:20 CET on Saturday, November 7, 2026. Investors can follow the real-time quote of HelloFresh stock alongside the company's operating update.