HelloFresh stock holds below 3.20 euros after Q2 2026

HelloFresh stock is trading near EUR 3.07 as Q2 2026 revenue came in at EUR 1.5 billion and adjusted EBITDA reached EUR 120.6 million. The company also kept 2026 EBITDA guidance at EUR 375 million to EUR 425 million.

HelloFresh SE (DE000A161408) stock closed at EUR 3.065 on August 17, 2026, after a 2.7 percent drop on 1,426,386 shares traded. Q2 2026 revenue was EUR 1.5 billion and adjusted EBITDA came in at EUR 120.6 million, while management kept full-year 2026 EBITDA guidance at EUR 375 million to EUR 425 million.

Margins still carry the story

The latest August 2026 report shows revenue down 7.8 percent on a constant-currency basis year over year, but the core meal-kit segment still posted a 15.2 percent margin. That gap between softer sales and resilient profit is the central investor debate.

Market reaction has been restrained rather than dramatic, with the shares slipping from EUR 3.15 on August 14, 2026 to EUR 3.065 on August 17, 2026. The move also leaves the stock with a market cap of EUR 456.62 million, which is small next to quarterly revenue of EUR 1.5 billion.

Guidance stayed intact

Keeping the 2026 adjusted EBITDA outlook at EUR 375 million to EUR 425 million matters because it signals that profit expectations were not cut after the quarter. A midpoint of EUR 400 million would put Q2 2026 adjusted EBITDA at just over 30 percent of the full-year target.

Analyst views remain split, with one recent note at Neutral and a EUR 4.70 target and another at Buy with a EUR 9.00 target. The spread is wide, but the numbers behind it are the same: EUR 3.065 on the screen, EUR 120.6 million in quarterly adjusted EBITDA, and a 7.8 percent constant-currency revenue decline.

Meal kits remain core

HelloFresh still relies on weekly meal-kit subscriptions built around pre-portioned ingredients, recipe cards, and flexible menus. The model keeps logistics, marketing, and customer retention tightly linked to each quarter's revenue trend.

For investors, the stock's current level keeps the focus on whether the company can stabilize sales while protecting its 15.2 percent segment margin and the EUR 375 million to EUR 425 million EBITDA range for 2026.

Price and setup

HelloFresh stock closed at EUR 3.065 on August 17, 2026, and the latest market cap snapshot puts the company at EUR 456.62 million.

Investors can compare that valuation with Q2 2026 revenue of EUR 1.5 billion and adjusted EBITDA of EUR 120.6 million as the next trading sessions test the stock's current base.

Fact box

Company: HelloFresh SE
ISIN: DE000A161408
Ticker: HFG
Exchange: Xetra
Price (as of August 17, 2026, 5:35 p.m. ET): EUR 3.065
Market cap: EUR 456.62 million (as of August 18, 2026)
Sector / Industry: Consumer discretionary / Internet and direct marketing retail
Index membership: MDAX

Meal-kit business

HelloFresh's weekly meal-kit subscription remains the company's core product, combining home delivery, recipe selection, and pre-portioned ingredients.