HelloFresh stock fell 2.62 percent after an outlook cut

Published on 10/06/2026 at 16:57 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

HelloFresh stock faces a 2026 revenue decline of 9 to 11 percent after the company cut its outlook on September 24, 2026. Adjusted EBITDA guidance is EUR 350 million to EUR 370 million.

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HelloFresh stock (ISIN DE000A161408) was last at EUR 2.331 on Xetra on October 5, 2026 at 5:35 p.m. CEST, down 2.62 percent from the previous session. The move follows a September 24 outlook cut that put weaker customer acquisition at the center of the company's 2026 challenge.

Guidance falls below expectations

According to Deutsche Boerse on September 24, 2026, HelloFresh expects third-quarter revenue to decline 11 to 12 percent year over year in constant currency. The company had cited a 6.8 percent market expectation, while adjusted EBITDA is projected at EUR 45 million to EUR 55 million against a EUR 57.2 million consensus.

The full-year revenue outlook now calls for a 9 to 11 percent constant-currency decline, compared with the previous expectation of a decline at the lower end of 3 to 6 percent. Full-year adjusted EBITDA guidance was reduced to EUR 350 million to EUR 370 million from EUR 375 million to EUR 425 million, below the EUR 375.6 million consensus.

Customer growth is the pressure point

HelloFresh attributed the shortfall to weaker new-customer acquisition during the back-to-school period and a larger year-over-year reduction in third-quarter marketing spending than in the first half. That combination matters because the company is trying to protect profitability while its revenue base contracts, leaving customer growth as the key test for the next reported figures.

The company is scheduled to publish its third-quarter and first nine-month financial statements on November 5, 2026, according to HelloFresh. The release should show whether the preliminary 11 to 12 percent revenue decline and the EUR 45 million to EUR 55 million adjusted EBITDA range were reached.

Analyst target remains above price

Berenberg cut its HelloFresh price target from EUR 9 to EUR 5 on September 28, 2026, while retaining a Buy rating. MarketScreener lists a Hold consensus from 13 analysts and an average target of EUR 4.966. That target lies 113.0 percent above the EUR 2.331 Xetra price on October 5, 2026, although the estimate predates the latest trading session.

Stock remains near yearly low

HelloFresh stock was last at EUR 2.331 on Xetra on October 5, 2026, with a 52-week range of EUR 2.17 to EUR 7.91 and market capitalization of EUR 338.8 million. The price stood 7.4 percent above the 52-week low, keeping the revised earnings outlook and customer-acquisition trend central to the next market assessment.