HelloFresh stock falls 12.79 percent to EUR 2.21 on outlook cut

Published on 09/25/2026 at 14:53 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

HelloFresh stock fell 12.79 percent to EUR 2.21 on September 25, 2026, as the company cut its outlook. Q3 revenue is now seen down 11 percent to 12 percent.

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HelloFresh stock (ISIN DE000A161408) fell 12.79 percent to EUR 2.21 on Xetra on September 25, 2026, after the meal-kit company reduced its 2026 outlook. According to TradingView, the company published the inside-information release on September 24, 2026.

Revenue outlook moves lower

HelloFresh now expects 2026 revenue to decline 9 percent to 11 percent in constant currency. The previous outlook called for a decline at the lower end of a 3 percent to 6 percent range, while the September 24 consensus indicated a 6.9 percent decline.

The third-quarter forecast is weaker as well. Revenue is expected to fall 11 percent to 12 percent year over year in constant currency, compared with a 6.8 percent market expectation, while adjusted EBITDA is projected at EUR 45 million to EUR 55 million versus consensus of EUR 57.2 million.

Marketing cuts hit customer growth

TradingView reports that HelloFresh linked the weaker forecast to lower-than-required new-customer acquisition during the back-to-school period. The company attributed the shortfall primarily to a sharper year-over-year reduction in third-quarter marketing spending than in the first half.

Full-year adjusted EBITDA guidance was reduced to EUR 350 million to EUR 370 million from EUR 375 million to EUR 425 million. The new range also sits below the EUR 375.6 million consensus, making customer acquisition efficiency the central operating issue for the next report.

Analyst target stays above stock

According to Finanzen.ch on September 24, 2026, Jefferies kept its Buy rating and an EUR 8.35 price target after the reduced annual targets. The target is materially above the September 25 Xetra price, but the outlook revision has shifted attention to execution rather than valuation.

Stock reaches a new low

HelloFresh stock was trading at EUR 2.21 on Xetra on September 25, 2026, down 12.79 percent on the session. The same-day report put the 52-week range at EUR 2.16 to EUR 7.92, while HelloFresh is scheduled to publish its third-quarter and nine-month 2026 results on November 5, 2026.