HelloFresh disclosed EUR 2.34 insider buy. HelloFresh stock trades 2.26 percent higher

Published on 10/13/2026 at 10:00 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Full-year revenue is forecast to fall 9.00 to 11.00 percent. HelloFresh stock costs EUR 2.72 on October 13, 2026 versus the EUR 2.66 Xetra close.

Key points in brief

An insider purchase at EUR 2.34 was disclosed for HelloFresh on October 5, 2026.
HelloFresh reduced its fiscal 2026 outlook to a 9.00 to 11.00 percent constant-currency revenue decline.
Second-quarter 2026 revenue fell 7.80 percent to EUR 1.5 billion, while adjusted EBITDA reached EUR 120.6 million.
HelloFresh stock was trading at EUR 2.72 at Lang & Schwarz on October 13, 2026, up 2.26 percent versus the October 12 Xetra close.

Flatlay mit Aktienzertifikat, Karte mit ISIN-Nummer und frischem Gemüse auf Holztisch — HelloFresh SE (DE000A161408) als Anlageobjekt: Flatlay mit Aktienzertifikat, ISIN-Karte und frischen Kochzutaten, Illustration mit AI erstellt.

HelloFresh stock (ISIN DE000A161408) was trading at EUR 2.72 at Lang & Schwarz on October 13, 2026 at 9:50 a.m. CEST, up 2.26 percent versus the Xetra close of October 12, 2026 at EUR 2.66. HelloFresh disclosed an insider purchase at EUR 2.34 on October 5, 2026, for a transaction executed on October 2, according to Finanznachrichten.

Guidance fell after weak customer growth

On September 24, 2026, HelloFresh cut its fiscal 2026 constant-currency revenue outlook to a 9.00 to 11.00 percent decline, from a previous expectation at the lower end of a 3.00 to 6.00 percent range. Adjusted EBITDA guidance fell to EUR 350 million to EUR 370 million from EUR 375 million to EUR 425 million, as reduced marketing spending weakened third-quarter customer acquisition, reported Investing.com.

The revised full-year revenue range sits below the prior outlook by 3.00 to 5.00 percentage points at its comparable endpoints. For the third quarter, the company expects constant-currency revenue to fall 11.00 to 12.00 percent and adjusted EBITDA to reach EUR 45 million to EUR 55 million, versus consensus of EUR 57.2 million.

What does the second quarter show?

HelloFresh reported EUR 1.5 billion of revenue in the second quarter of 2026, down 7.80 percent in constant currency, while adjusted EBITDA reached EUR 120.6 million and represented a 7.80 percent margin, according to the Yahoo Finance transcript dated August 13, 2026. Meal Kit adjusted EBITDA was EUR 167 million at a 15.10 percent margin, compared with EUR 184.8 million and a 15.20 percent margin in the second quarter of 2025.

The figures show the central tension in the business: returning customers ordered more often and spent more per order, but weaker new-customer conversion limited total revenue. HelloFresh also said 85.00 percent of its planned EUR 300 million efficiency program had been implemented by the end of the first half of 2026.

Three dated events frame the stock

On August 13, 2026, HelloFresh reported second-quarter revenue of EUR 1.5 billion; on September 24, it cut fiscal 2026 adjusted EBITDA guidance to EUR 350 million to EUR 370 million; and on October 5, it disclosed an insider purchase executed at EUR 2.34.

November 5 brings the next report

HelloFresh lists November 5, 2026, for its quarterly statement covering the third quarter, according to its investor-relations calendar. That release should provide the first complete test of customer acquisition during the back-to-school period and show whether the lower marketing spend translated into durable margin protection.

Stock trades above the Xetra close

HelloFresh stock was trading at EUR 2.72 at Lang & Schwarz on October 13, 2026 at 9:50 a.m. CEST, up 2.26 percent versus the Xetra close of October 12, 2026 at EUR 2.66. The market is therefore pricing the insider disclosure alongside a guidance reset that leaves the November report as the next major evidence point. The further course of trading is shown by the continuously updated real-time quote of HelloFresh stock.