HelloFresh cuts its 2026 outlook and HelloFresh stock gains 3.42 percent

Published on 10/07/2026 at 13:47 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Berenberg kept Buy with a EUR 5.00 target, down from EUR 9.00. HelloFresh stock costs EUR 2.42 on October 7, 2026 after EUR 2.34.

Schwarzweiß-Reportagefoto: Lagerarbeiter sortiert Pakete auf Förderband in Logistikzentrum — Dokumentarischer Schwarzweiß-Reportagestil zeigt einen Lagerarbeiter beim Sortieren von Lebensmittelpaketen in einem Fulfillment-Zentrum — Hintergrundmotiv für HelloFresh SE (ISIN DE000A161408), Illustration mit AI erstellt.

HelloFresh (ISIN DE000A161408) was trading at EUR 2.42 at Lang & Schwarz on October 7, 2026 at 1:38 p.m. CEST, plus 3.42 percent versus the prior close of EUR 2.34. On September 24, 2026, finanzen.ch reported that the meal-kit company had lowered its 2026 outlook after weaker customer acquisition.

Revenue outlook moves lower

HelloFresh now expects constant-currency revenue to decline by 9 percent to 11 percent in fiscal year 2026. The previous outlook called for a decline at the bottom end of a 3 percent to 6 percent range, while analyst consensus on September 24, 2026 pointed to a 6.9 percent decline.

For the third quarter of 2026, the company expects revenue to fall 11 percent to 12 percent year on year, compared with a 6.8 percent market expectation. The adjusted EBITDA forecast is EUR 45 million to EUR 55 million, below the EUR 57.2 million consensus estimate, according to the same finanzen.ch report.

Profit range also contracts

The full-year adjusted EBITDA range is now EUR 350 million to EUR 370 million, down from EUR 375 million to EUR 425 million. The midpoint therefore falls from EUR 400 million to EUR 360 million, a EUR 40 million reduction, while the new upper end sits EUR 55 million below the previous ceiling.

The operating pressure is concentrated in customer acquisition. HelloFresh said the back-to-school period produced fewer new customers than required, with the effect linked to a sharper year-on-year reduction in third-quarter marketing spending than in the first half of 2026.

Analyst target remains above price

On September 28, 2026, finanznachrichten.de reported that Berenberg retained its Buy rating while cutting the HelloFresh target from EUR 9.00 to EUR 5.00. At EUR 2.42, the EUR 5.00 target lies 106.61 percent above the Lang & Schwarz price, but the cut shows that the analyst case has become more cautious.

November results set the test

HelloFresh lists November 5, 2026, for publication of its third-quarter statement and first nine-month figures on its investor-relations website. That release will test whether the customer-acquisition shortfall is temporary or is extending into the final quarter of fiscal year 2026.

At Lang & Schwarz, HelloFresh stock was trading at EUR 2.42 on October 7, 2026 at 1:38 p.m. CEST, plus 3.42 percent versus the prior close of EUR 2.34 on October 6, 2026. The further course of trading is shown by the continuously updated real-time quote of HelloFresh stock.