HelloFresh cuts 2026 outlook: HelloFresh stock gains 2.32 percent

Published on 10/19/2026 at 10:18 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue is guided down 9.00 to 11.00 percent for 2026. HelloFresh stock costs EUR 3.09 on October 19, 2026, plus 2.32 percent versus Xetra's EUR 3.02 close.

Upcoming reporting date

On September 24, 2026, HelloFresh cut its full-year revenue outlook to a 9.00 to 11.00 percent decline.
Second-quarter revenue reached EUR 1.5 billion, down 7.80 percent in constant currency.
HelloFresh stock trades at EUR 3.09 at 10:11 a.m. CEST at Lang & Schwarz on October 19, 2026, 2.32 percent above the Xetra close of October 16, 2026.
JPMorgan reduced its price target from EUR 3.30 to EUR 2.70 while keeping a Neutral rating.
The next quarterly statement is scheduled for November 5, 2026.

Schwarzweißes Reportagefoto von Arbeitern beim Packen von Kochboxen im Lager — HelloFresh SE (DE000A161408) betreibt Logistikzentren, in denen Kochboxen für Kunden dokumentarisch schwarzweiß gepackt werden, Illustration mit AI erstellt.

HelloFresh (ISIN DE000A161408) trades at EUR 3.09 at Lang & Schwarz on October 19, 2026 at 10:11 a.m. CEST, up 2.32 percent versus the Xetra close of October 16, 2026 at EUR 3.02. The company had cut its 2026 outlook on September 24, 2026 after weaker customer acquisition during the back-to-school period, as Hargreaves Lansdown reported.

Why the outlook changed

HelloFresh now expects full-year 2026 revenue to decline 9.00 to 11.00 percent in constant currency, compared with its previous outlook for a decline of 3.00 to 6.00 percent. Adjusted EBITDA guidance was reduced to EUR 350.0 million to EUR 370.0 million from EUR 375.0 million to EUR 425.0 million, according to the same company-warning report.

The immediate pressure is customer growth. Third-quarter revenue is expected to decline 11.00 to 12.00 percent in constant currency, while adjusted EBITDA is forecast at EUR 45.0 million to EUR 55.0 million. That compares with a market expectation of a 6.80 percent revenue decline and EUR 57.2 million of adjusted EBITDA, making marketing efficiency the central operating question.

What does the next report mean?

HelloFresh's second-quarter revenue was EUR 1.5 billion, down 7.80 percent in constant currency, while adjusted EBITDA reached EUR 120.6 million with a 7.80 percent margin. H1 free cash flow was positive at EUR 49.4 million, and the figures came from the Q2 2026 earnings transcript dated August 13, 2026, published by Yahoo Finance.

For investors, the contrast is clear: the margin result remains material, but the revenue decline is widening. StockAnalysis lists JPMorgan's EUR 2.70 price target, down from EUR 3.30, with a Neutral rating. The target is 12.62 percent below the Lang & Schwarz price, using the two euro values as the comparison.

HelloFresh's investor-relations calendar lists November 5, 2026, for the next quarterly statement and the Q3 call date.

Stock price and valuation

HelloFresh stock was trading at EUR 3.09 at Lang & Schwarz on October 19, 2026 at 10:11 a.m. CEST, 2.32 percent above the Xetra close of October 16, 2026 at EUR 3.02. The finance quote showed a market capitalization of EUR 446.0 million and a 52-week range of EUR 2.16 to EUR 7.92 as of October 19, 2026.

The further course of trading is shown by the continuously updated real-time quote of HelloFresh stock.