HelloFresh cuts 2026 outlook: HelloFresh stock gains 1.37 percent

Published on 10/15/2026 at 10:17 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

On September 24, revenue guidance fell to minus 9.00 to 11.00 percent. HelloFresh stock costs EUR 2.96 on October 15, 2026 versus the EUR 2.92 Xetra close.

Guidance cut and profitability test

HelloFresh lowered its 2026 revenue outlook to a 9.00 to 11.00 percent decline on September 24, 2026.
Second-quarter 2026 revenue reached EUR 1.5 billion, while adjusted EBITDA was EUR 120.6 million.
HelloFresh stock trades at EUR 2.96 at 10:07 a.m. CEST at Lang & Schwarz on October 15, 2026, 1.37 percent above the Xetra close of October 14, 2026.

Schwarzweißes Reportagefoto von Arbeitern beim Packen von Kochboxen im Lager — HelloFresh SE (DE000A161408) betreibt Logistikzentren, in denen Kochboxen für Kunden dokumentarisch schwarzweiß gepackt werden, Illustration mit AI erstellt.

HelloFresh (ISIN DE000A161408) is trading at EUR 2.96 at Lang & Schwarz on October 15, 2026 at 10:07 a.m. CEST, up 1.37 percent versus the Xetra close of October 14, 2026 at EUR 2.92. The company had cut its 2026 revenue and earnings outlook on September 24, 2026, after weaker customer acquisition during the back-to-school period.

According to HelloFresh, revenue for the full year was expected to decline 9.00 to 11.00 percent in constant currency, compared with the previous outlook for a decline at the lower end of a 3.00 to 6.00 percent range. Adjusted EBITDA guidance was reduced to EUR 350 million to EUR 370 million from EUR 375 million to EUR 425 million.

Why profitability matters more

The latest reported quarter shows why management emphasized efficiency. The Yahoo Finance transcript dated August 13, 2026 said second-quarter revenue was EUR 1.5 billion, down 7.80 percent in constant currency, while adjusted EBITDA reached EUR 120.6 million, or a 7.80 percent margin. Meal Kit generated an adjusted EBITDA margin of 15.10 percent, compared with 3.00 percent for Ready-to-Eat.

The comparison is mixed. Meal Kit average order value rose 7.10 percent in constant currency in the second quarter, yet Meal Kit revenue declined 8.90 percent. The figures point to better spending by retained customers but weaker conversion of new customers, leaving marketing efficiency as the central operating test for the second half.

Three milestones frame the reset

HelloFresh priced a EUR 350 million bond in July 2026, according to the August 13 earnings transcript. On August 13, 2026, it reported second-quarter revenue of EUR 1.5 billion and adjusted EBITDA of EUR 120.6 million. On September 24, 2026, the company cut its full-year revenue outlook to a 9.00 to 11.00 percent decline and reduced adjusted EBITDA guidance to EUR 350 million to EUR 370 million, according to HelloFresh.

What dates come next

The next substantiated company date is November 5, 2026, when HelloFresh is scheduled to publish its third-quarter statement and hold the related call, as listed on the HelloFresh investor-relations page.

Stock reaction and valuation

The daily move keeps the stock above the October 14 Xetra close, but the broader operational picture remains tied to customer conversion and the delivery of the lower earnings range. A market capitalization of EUR 428.6 million was shown for October 15, 2026. The next results will provide the clearest quantified test of whether stricter marketing returns can support profitability without deepening the revenue decline.

HelloFresh stock was trading at EUR 2.96 at Lang & Schwarz on October 15, 2026 at 10:07 a.m. CEST, 1.37 percent above the Xetra close of October 14, 2026 at EUR 2.92. The further course of trading is shown by the continuously updated real-time quote of HelloFresh stock.