HelloFresh cuts 2026 outlook and HelloFresh stock trades 70.16 percent below its high

Published on 10/01/2026 at 09:36 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Fiscal 2026 adjusted EBITDA is EUR 350 million to EUR 370 million. HelloFresh stock costs EUR 2.36 on October 1, 2026 after EUR 2.35, plus 0.43 percent.

Aquarell-Illustration mit Karotten, Tomaten, Aubergine, Lauch und Kräutern in Pastellfarben — Aquarell-Illustration stilisierter frischer Gemüse und Kräuter in zarten Pastellfarben — dekoratives Motiv im Stil des Online-Lebensmittel-Segments von HelloFresh SE (ISIN DE000A161408), Illustration mit AI erstellt.

HelloFresh cut its fiscal 2026 outlook on September 24, 2026, after weaker new-customer acquisition during the back-to-school period, according to HelloFresh. At Lang & Schwarz, HelloFresh stock was trading at EUR 2.36 on October 1, 2026 at 9:31 a.m. CEST, 70.16 percent below its 52-week high of EUR 7.91.

Revenue outlook moves lower

HelloFresh now expects fiscal 2026 revenue to decline by 9 percent to 11 percent on a constant-currency basis. The previous outlook called for a decline at the lower end of a 3 percent to 6 percent range, while the company cited a 6.9 percent analyst consensus.

The near-term pressure is also visible in the third-quarter forecast. Revenue is expected to fall 11 percent to 12 percent year over year in constant currency, compared with a 6.8 percent market expectation, according to the September 24, 2026 release from HelloFresh.

Profit range trails consensus

Fiscal 2026 adjusted EBITDA is now guided to EUR 350 million to EUR 370 million, down from the previous EUR 375 million to EUR 425 million range. The new midpoint of EUR 360 million is below the EUR 375.60 million analyst consensus cited by the company.

For the third quarter, adjusted EBITDA is expected at EUR 45 million to EUR 55 million, against a EUR 57.20 million consensus. The comparison matters because the company said reduced third-quarter marketing spending weighed on customer acquisition during a key seasonal period.

Analysts keep targets above price

finanzen.net reported on September 28, 2026 that Berenberg cut its target from EUR 9.00 to EUR 5.00 while retaining a Buy rating. The EUR 5.00 target lies 111.86 percent above the Lang & Schwarz price of EUR 2.36.

UBS retained a Neutral rating with a EUR 3.60 target on September 25, 2026, according to FinanzNachrichten. That target is 52.54 percent above the current Lang & Schwarz price, but both analyst views followed the company outlook cut rather than a fresh improvement in operating trends.

November results set the next test

HelloFresh plans to publish its third-quarter and first nine months of 2026 financial statements on November 5, 2026. Until then, the key test is whether customer acquisition and marketing efficiency improve enough to narrow the gap between the lowered outlook and consensus expectations.

The further course of trading is shown by the continuously updated real-time quote of HelloFresh stock.