Hasbro stock trades below its yearly high as guidance improves
Published on 09/24/2026 at 18:37 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Hasbro stock was trading at USD 86.62 on NASDAQ at 12:36 p.m. ET on September 24, 2026, up 0.12 percent on the session and 19.0 percent below its 52-week high of USD 106.98. The company is entering the next earnings checkpoint with higher 2026 guidance and a new entertainment partnership in Saudi Arabia.
Guidance moves higher
Hasbro reported Q2 2026 revenue of USD 1.1396 billion, up 16 percent from USD 980.8 million in the same quarter of 2025, according to Hasbro in its July 21, 2026 results release. Reported operating profit reached USD 252.5 million, while adjusted operating profit was USD 282.2 million, up 14 percent year over year.
The full-year revenue outlook was raised to growth of 5 to 7 percent in constant currency from 3 to 5 percent previously. Adjusted operating margin is now projected at 25 to 26 percent, compared with 24 to 25 percent before, while adjusted EBITDA is guided to USD 1.45 billion to USD 1.50 billion versus USD 1.40 billion to USD 1.45 billion.
Games lead the portfolio
The Q2 mix explains why the guidance change matters. Wizards and Digital Gaming revenue increased 27 percent, Consumer Products grew 5 percent, and Entertainment declined 20 percent, according to the same Hasbro release. Hasbro therefore enters the second half with growth concentrated in games and digital properties rather than spread evenly across every business line.
A separate September 24, 2026 report from Simply Wall St said Hasbro partnered with BAAN Holding Group on Playocity, a family entertainment project planned for Jeddah. The project extends Hasbro brands beyond traditional product sales and adds a location-based licensing angle to the portfolio.
Analyst target stays higher
Goldman Sachs cut its Hasbro price target from USD 117 to USD 115 on September 24, 2026, while retaining a Buy rating, according to MarketBeat. The target remains above the current NASDAQ quote, but the reduction puts more weight on whether the raised margin and EBITDA ranges translate into sustained earnings growth.
Stock remains below its high
Hasbro stock was trading at USD 86.62 on NASDAQ on September 24, 2026 at 12:36 p.m. ET, with a market capitalization of USD 12,217,271,732. Its 52-week range was USD 69.50 to USD 106.98, leaving the current quote 24.6 percent above the low and 19.0 percent below the high.
Hasbro stock key data
- Company: Hasbro, Inc.
- Ticker: HAS
- Trading venue: NASDAQ
- Price: USD 86.62 as of September 24, 2026, 12:36 p.m. ET
- Market capitalization: USD 12,217,271,732 as of September 24, 2026
- 52-week range: USD 69.50-106.98
- Sector / Industry: Consumer Cyclical / Leisure
