Hasbro stock trades 19.56 percent below its yearly high
Published on 09/23/2026 at 17:34 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Hasbro stock was trading at USD 86.05 on Nasdaq on September 23, 2026, down 0.99 percent at 11:32 a.m. ET and 19.56 percent below its 52-week high of USD 106.98. The market snapshot puts the company at a capitalization of USD 12,137,144,370.
Q2 revenue reaches USD 1.14 billion
Hasbro reported Q2 2026 revenue of USD 1.14 billion, an increase of 16 percent from the prior-year quarter, according to Hasbro in its July 21, 2026 results release. Reported operating profit reached USD 253 million, while GAAP diluted EPS was USD 1.12.
The comparison with expectations was also favorable. Zacks reported that adjusted EPS came in at USD 1.28 versus a USD 1.17 consensus estimate, a 9.4 percent beat, while revenue exceeded the USD 1.05 billion estimate by 8.9 percent.
Wizards grows 27 percent
The strongest operating contribution came from Wizards of the Coast and Digital Gaming, whose Q2 revenue increased 27 percent year over year to USD 663.8 million, according to Zacks. Hasbro's Consumer Products revenue rose 5 percent, while Entertainment revenue declined 20 percent, leaving the portfolio increasingly dependent on games and digital properties for growth.
That mix matters because the quarterly figures combine a higher top line with pressure in parts of the traditional entertainment business. Adjusted operating profit was USD 282.2 million, up 14 percent year over year, while adjusted operating margin declined to 24.8 percent from 25.2 percent.
Stock trades below yearly high
Hasbro stock stood at USD 86.05 on Nasdaq on September 23, 2026, compared with a 52-week range of USD 69.50 to USD 106.98. The 0.99 percent intraday decline and the 19.56 percent distance from the yearly high frame the market reaction against a Q2 report that delivered double-digit revenue growth.
Hasbro stock facts
- Company: Hasbro, Inc.
- Ticker: HAS
- Trading venue: Nasdaq
- Price as of September 23, 2026, 11:32 a.m. ET: USD 86.05
- Market capitalization: USD 12,137,144,370 as of September 23, 2026
- 52-week range: USD 69.50-106.98 as of September 23, 2026
- Sector / Industry: Consumer Cyclical / Leisure
- Index membership: S&P 500
