Harley-Davidson stock gets a Citi upgrade ahead of Q3 results

Published on 10/05/2026 at 14:01 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Harley-Davidson stock drew a Citi upgrade from Neutral to Buy on October 5, 2026, with a USD 33 target versus USD 31. Q2 revenue reached USD 1.23 billion.

HOG, US4128221086, Illustration mit AI erstellt.

Harley-Davidson (ISIN US4128221086) stock closed at USD 24.55 on October 2, 2026, on the NYSE, down 1.13 percent from USD 24.83. On October 5, 2026, CNBC reported that Citi upgraded the motorcycle maker from Neutral to Buy and lifted its price target from USD 31 to USD 33. The upgrade puts retail demand and the upcoming third-quarter report at the center of the HOG story.

Citi raises target to USD 33

Citi's new USD 33 target stands 34.4 percent above the October 2 closing price of USD 24.55. GuruFocus said on October 5, 2026, that Citi linked the change to improved retail momentum and a major product launch planned for 2027.

The broader analyst picture is more cautious. MarketBeat lists a Hold consensus and an average price target of USD 27.44, which is 11.8 percent above USD 24.55. The same report cites Q2 earnings of USD 0.75 per share against a USD 0.65 consensus estimate.

Q2 results reset the baseline

Harley-Davidson's Q2 2026 results provide the operating backdrop for the rating change. The Yahoo Finance transcript dated July 23, 2026, records consolidated revenue of USD 1.23 billion, down 6 percent year over year, and earnings per share of USD 0.75 versus USD 0.88 in Q2 2025.

Management also raised its full-year 2026 HDMC retail-unit guidance to 133,500-138,500 units from 130,000-135,000 units. The operating-income outlook moved to USD 10 million-USD 50 million from a previous range of positive USD 10 million to a loss of USD 40 million, while North American retail sales rose 3 percent in Q2.

HOG stock stays below yearly high

HOG stock closed at USD 24.55 on the NYSE on October 2, 2026, with a 52-week range of USD 17.09 to USD 28.86 and market capitalization of USD 2.6 billion.