Hana cuts Hyundai Motor stock target to KRW 5.10 million

Published on 10/08/2026 at 11:37 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Third-quarter revenue was estimated at KRW 44.90 trillion. Cox projected 6.50 percent US sales growth for Hyundai Motor stock on September 24, 2026.

Hyundai Motor, KR7005380001, Illustration mit AI erstellt.

Hyundai Motor (KR7005380001) was last at KRW 324,500 on the KRX at 3:30 p.m. KST on October 8, 2026. According to Asia Business Daily on October 7, 2026, Hana Securities retained a Buy rating but cut its Hyundai Motor target from KRW 6.50 million to KRW 5.10 million.

Target cut reflects weaker earnings

Hana Securities estimated Hyundai Motor's third-quarter revenue at KRW 44.90 trillion and operating profit at KRW 2.23 trillion, according to the same October 7 report. The operating-profit estimate points to earnings pressure from slower demand, production disruptions, aging models, currency effects and raw-material costs.

The target reduction of KRW 1.40 million equals 21.54 percent of the former KRW 6.50 million target. Hana kept its Buy view while linking the revision to lower earnings estimates and reduced valuations for affiliated holdings.

US sales offer a counterpoint

A separate sales indicator is more constructive. Autoweek reported on September 24, 2026, that Cox Automotive projected 511,421 third-quarter US vehicle sales for Hyundai Motor Group, including Kia and Genesis, up 6.50 percent from the third quarter of 2025.

The forecast compared with 504,172 vehicles for Ford including Lincoln, giving the Hyundai group a projected lead of 7,249 vehicles. Autoweek attributed the expected sales performance partly to stronger hybrid demand, while Hyundai's standalone earnings remain exposed to production and cost pressures.

KRX price stays below yearly high

Hyundai Motor's KRX quote was KRW 324,500 on October 8, 2026, versus a prior close of KRW 336,000. The latest price stands 58.59 percent below the 52-week high of KRW 783,000 and 51.64 percent above the 52-week low of KRW 214,000.

The market capitalization was KRW 65.7 trillion on October 8, 2026, while trading volume reached 862,760 shares. The combination of a 21.54 percent target reduction and a 6.50 percent projected US sales increase leaves earnings conversion as the key variable for the next valuation debate.