Haier Smart Home stock, consumer cyclical

Haier stock: At EUR 2.23, Haier stock gains 21.20 percent

Published on 10/20/2026 at 16:07 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Haier revenue fell 2.80 percent in the first half of 2026. Haier stock costs EUR 2.23 on October 20, 2026, up 21.20 percent versus Xetra close.

JPMorgan cuts target to HKD 21.00

JPMorgan cut its Haier Smart Home target from HKD 26.00 to HKD 21.00 on October 20, 2026.
Revenue fell 2.80 percent to CNY 152.12 billion in the first half of 2026.
Haier stock costs EUR 2.23 at Lang & Schwarz on October 20, 2026 at 3:59 p.m. CEST, 21.20 percent above the Xetra close of October 19, 2026.
Haier Smart Home's next earnings release is scheduled for October 29, 2026.

Haier Smart Home stock, consumer cyclical, analyst target, price move, Xetra, Illustration mit AI erstellt.

JPMorgan analyst George Hsu cut Haier Smart Home's rating from Overweight to Neutral and reduced the price target from HKD 26.00 to HKD 21.00 on October 20, 2026, as Goldesel reported. Haier stock was trading at EUR 2.23 at Lang & Schwarz on October 20, 2026 at 3:59 p.m. CEST, up 21.20 percent versus the Xetra close of October 19, 2026 at EUR 1.84.

Profit pressure follows weaker revenue

Haier Smart Home reported revenue of CNY 152.115 billion for the first half of 2026, down 2.80 percent from the same period a year earlier. Net profit attributable to shareholders fell 14.27 percent to CNY 10.316 billion, according to the interim-report figures published by Electrical Appliances Association on September 22, 2026.

The combination of a lower target and weaker first-half earnings gives investors two different signals. The market price moved sharply higher in euro trading, while the latest reported operating figures show pressure on both revenue and profit.

Price position and company value

The EUR 2.23 Lang & Schwarz price stood above the EUR 1.84 Xetra close used for the daily comparison. The same quote carried a market capitalization of EUR 26.3 billion, a price-to-earnings ratio of 10.37 and a trading volume of 139,247 shares as of October 20, 2026.

Haier Smart Home is listed on Xetra under ticker 690D and operates in consumer cyclical furnishings, fixtures and appliances. Its next scheduled earnings release is October 29, 2026, according to the calendar shown by MarketScreener.

Comparison with peers

Haier Smart Home: up 21.20 percent, price-to-earnings ratio 10.37, market capitalization EUR 26.3 billion.

Midea Group (Shenzhen, CNY): down 1.46 percent, price-to-earnings ratio 14.60, market capitalization CNY 650.7 billion.

Gree Electric Appliances (Shenzhen, CNY): down 3.28 percent, price-to-earnings ratio 7.70, market capitalization CNY 215.6 billion.

What the next report may clarify

The October 29 release will provide the next dated operating checkpoint after the first-half revenue decline and profit contraction. The key comparison will be whether the reported business trend improves enough to offset the more cautious analyst view.

Trading snapshot

Haier stock was trading at EUR 2.23 at Lang & Schwarz on October 20, 2026 at 3:59 p.m. CEST, up 21.20 percent versus the Xetra close of October 19, 2026 at EUR 1.84.

Market context: Market report Shanghai Composite.