H&M reports 10.6 percent margin as H&M stock costs EUR 15.43

Published on 10/16/2026 at 09:47 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Operating profit reached SEK 6,037 million in the third quarter. H&M stock costs EUR 15.43 on October 16, 2026.

Profitability and sales update

Operating profit reached SEK 6,037 million in the third quarter of 2026.
Nine-month sales totaled SEK 161,624 million through August 2026.
H&M stock trades at EUR 15.43 at 9:37 a.m. CEST at Lang & Schwarz on October 16, 2026.

H & M Hennes & Mauritz AB, SE0000106270, Illustration mit AI erstellt.

H&M (ISIN SE0000106270) reported a third-quarter operating margin of 10.6 percent for June through August 2026, while its euro quotation stood at EUR 15.43 at Lang & Schwarz on October 16, 2026 at 9:37 a.m. CEST. The figures show a sharper improvement in profitability than in sales.

According to the H&M Group release dated September 24, 2026, operating profit increased to SEK 6,037 million in the third quarter from SEK 4,914 million a year earlier. The operating margin rose from 8.6 percent to 10.6 percent over the same period.

Margin improvement carries a caveat

The margin result was supported by a one-time effect of 1.6 percentage points related to tariffs and goods imports. H&M also said selling and administrative expenses fell 1 percent to SEK 24,832 million in the third quarter, giving cost control a central role in the improvement.

What does the margin mean?

The comparison with sales is important for investors. Third-quarter net sales increased to SEK 57,189 million from SEK 57,017 million, while sales in local currencies rose 1 percent. Profit therefore expanded much faster than revenue, but the underlying sales engine remained restrained.

Sales remain the next test

For the first nine months through August 2026, H&M reported net sales of SEK 161,624 million compared with SEK 169,064 million a year earlier. Operating profit nevertheless increased to SEK 13,462 million from SEK 12,031 million, lifting the nine-month operating margin to 8.3 percent from 7.1 percent. The company expected September sales to increase 1 percent in local currencies, a modest target after the stronger profit performance.

Stock price and investor context

H&M is listed on Nasdaq Stockholm and operates brands including H&M, COS, ARKET and Sellpy. Its recent report leaves a clear split for the market to assess: purchasing, cost control and sourcing efficiency are improving earnings, while sales growth still needs to accelerate.

H&M stock was trading at EUR 15.43 at Lang & Schwarz on October 16, 2026 at 9:37 a.m. CEST.

The further course of trading is shown by the continuously updated real-time quote of H&M stock.