Gray Media stock gets higher Q3 revenue guidance with GTN up 2.09 percent
Published on 10/05/2026 at 21:41 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Gray Media stock (ISIN US3893751061) was trading at USD 4.63 on the NYSE on October 5, 2026, up 2.09 percent, after the broadcaster raised its third-quarter political advertising outlook. In a September 28 release, GlobeNewswire reported that Gray Media lifted the political advertising range for the quarter ending September 30 to USD 188 million-USD 195 million from USD 165 million-USD 185 million.
Political advertising sets the tone
The guidance change is concentrated in a high-value election cycle. Gray Media kept the upper end of total revenue guidance at USD 965 million but raised the lower end to USD 950 million from USD 935 million, a USD 15 million increase.
The political advertising range also moved higher at both ends. Its lower bound increased by USD 23 million, while the upper bound rose by USD 10 million, making election-related sales the clearest near-term operating variable for GTN.
Quarterly revenue beat estimates
Gray Media's latest reported quarter produced USD 839 million in revenue and adjusted earnings per share of USD 0.21, according to MarketBeat. Revenue was 8.7 percent higher year over year, and earnings per share exceeded the reported consensus loss of USD 0.08 by USD 0.29.
The quarter also showed a sharper earnings contrast than the revenue comparison. Gray Media posted a loss of USD 0.71 per share in the comparable prior-year period, while the latest quarter delivered positive adjusted earnings per share of USD 0.21.
Consensus target stays above the quote
MarketBeat said Zacks Research upgraded Gray Media from Hold to Strong Buy on October 1, 2026. Its broader consensus was Moderate Buy across six analysts, with an average price target of USD 7.88, which lies 70.4 percent above the USD 4.63 reference price.
The rating mix remains divided: one analyst was listed at Strong Buy, three at Buy, one at Hold and one at Sell. That spread puts the higher political advertising outlook alongside a still uneven view of the broadcaster's earnings durability.
November 6 is the next checkpoint
GlobeNewswire reported on October 2, 2026, that Gray Media will release third-quarter results on November 6, 2026. The company scheduled its conference call for 11:00 a.m. ET on the same date, giving investors a fixed date for testing the updated guidance.
GTN trades above its yearly low
GTN was trading at USD 4.63 on October 5, 2026, at 3:39 p.m. ET, with an intraday range of USD 4.50 to USD 4.74. The stock's 52-week range was USD 3.55 to USD 6.44, while market capitalization stood at USD 452.7 million and trading volume reached 613,683 shares.
More facts about Gray Media stock
- Company: Gray Media, Inc.
- ISIN: US3893751061
- Ticker: GTN
- Trading venue: NYSE
- Price (as of October 5, 2026, 3:39 p.m. ET): USD 4.63
- Market capitalization: USD 452.7 million (as of October 5, 2026)
- 52-week range: USD 3.55-USD 6.44 (as of October 5, 2026)
- Sector / Industry: Communication Services / Broadcasting
Upcoming dates for Gray Media stock
- November 6, 2026: Third-quarter earnings release and conference call
