Goldman Sachs cuts target for Ströer stock to EUR 37.50

Published on 10/06/2026 at 11:46 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

First-half revenue reached EUR 1.04 billion, up 6.00 percent year over year. Ströer stock costs EUR 36.05 on October 6, 2026 after EUR 35.75.

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Ströer (ISIN DE0007493991) is trading at EUR 36.05 at Lang & Schwarz on October 6, 2026 at 11:37 a.m. CEST, up 0.84 percent from the prior close of EUR 35.75. On October 2, 2026, Wall Street Online reported that Goldman Sachs cut its price target from EUR 38.50 to EUR 37.50 and kept its Sell rating.

Goldman trims the target

The revised target lies 4.02 percent above the Lang & Schwarz price. Goldman Sachs analyst James Tate cited current industry valuation and said outdoor advertising trends remained favorable in key markets, while competitor JCDecaux benefited most from its market position.

The cut creates a sharper contrast with the EUR 52.00 target that Berenberg maintained with a Buy rating on September 22, 2026, according to MarketScreener. The two targets differ by EUR 14.50, making portfolio optimization and segment execution central to the debate.

Half-year growth meets pressure

In the first half of 2026, Ströer's revenue reached EUR 1.04 billion, up 6.00 percent from EUR 980.00 million in the prior-year period, according to the company's earnings call published by Yahoo Finance. Adjusted EBITDA increased 3.00 percent to EUR 273.00 million from EUR 266.00 million, while adjusted net income rose 7.00 percent to EUR 56.00 million from EUR 52.00 million.

The operating mix explains the differing analyst views. Out-of-home media revenue grew 8.00 percent on a reported basis to EUR 492.00 million in the first half, while DaaS and e-commerce revenue declined 11.20 percent to EUR 156.00 million. Digital out-of-home revenue increased 18.50 percent to EUR 207.00 million, supporting the core advertising business.

November 12 brings the next test

Ströer confirmed its full-year 2026 guidance during the earnings call, while management expects out-of-home sales to grow in the mid-single-digit percentage range in the third quarter and DaaS and e-commerce sales to decline in the low double-digit percentage range.

The company lists November 12, 2026 as the publication date for its third-quarter statement on its investor-relations page. That report will show whether the strong OOH performance can offset weakness in the portfolio segments.

Ströer stock stays below its yearly high

At EUR 36.05, the Lang & Schwarz quote stood EUR 11.60 below the 52-week high of EUR 47.65 and EUR 7.20 above the 52-week low of EUR 28.85, both as of October 6, 2026. The stock's market capitalization was EUR 2.0 billion on the same date.

The further course of trading is shown by the continuously updated real-time quote of Ströer stock.