Ströer, DE0007493991

Goldman Sachs cuts target for Ströer stock from EUR 38.50 to EUR 37.50

Published on 10/07/2026 at 13:40 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Ströer stock costs EUR 35.88 on October 7, 2026 after EUR 35.66. Revenue reached EUR 1.037 billion in the first half of 2026, up 6 percent.

3D-Architekturvisualisierung eines gläsernen Bürohochhauses mit digitaler Lichtfassade bei Nacht
Ströer SE & Co. KGaA (DE0007493991) symbolisiert moderne Medieninfrastruktur durch dieses futuristische Architektur-Render eines Bürogebäudes, Illustration mit AI erstellt.

Ströer stock (ISIN DE0007493991) was trading at EUR 35.88 at Lang & Schwarz on October 7, 2026 at 1:34 p.m. CEST, up 0.62 percent versus the prior close of EUR 35.66. The latest analyst move is cautious: finanzen.ch reported on October 2, 2026 that Goldman Sachs cut its target from EUR 38.50 to EUR 37.50 while keeping a Sell rating.

Goldman target falls to EUR 37.50

The new Goldman target sits EUR 1.62 above the Lang & Schwarz price, equivalent to 4.52 percent above EUR 35.88. The bank's analyst James Tate cited the current industry valuation and said that favorable out-of-home advertising trends benefit market leader JCDecaux more strongly.

That view contrasts with Berenberg's September assessment. finanzen.at reported that Berenberg kept a Buy rating and a EUR 52.00 target on September 22, 2026. The gap between the two targets shows that valuation, rather than the advertising trend alone, is driving the debate.

First-half revenue reaches EUR 1.037 billion

Ströer's first-half 2026 revenue rose to EUR 1.037 billion from EUR 980 million in the prior-year period, a 6 percent increase. Adjusted EBITDA reached EUR 273 million, up 3 percent from EUR 266 million, while adjusted EBIT rose 6 percent to EUR 115 million from EUR 109 million.

According to the Yahoo Finance transcript of the second-quarter 2026 call, out-of-home media revenue increased 8 percent to EUR 492 million in the first half. Digital out-of-home revenue grew 18.5 percent to EUR 207 million, but the Data as a Service and e-commerce segment reported a 11.2 percent revenue decline to EUR 156 million and adjusted EBITDA fell 43 percent to EUR 11.4 million.

November 12 brings the next report

Ströer confirmed its full-year 2026 guidance during the second-quarter call. Management expects mid-single-digit sales growth in out-of-home media for the third quarter, while Data as a Service and e-commerce are expected to decline in the low double-digit percentage range.

The company lists November 12, 2026 as the publication date for its third-quarter 2026 quarterly statement on its investor-relations page. The next report will therefore test whether out-of-home growth can offset continuing weakness in the smaller data and e-commerce businesses.

Stock remains below the higher target

Ströer was trading at EUR 35.88 at Lang & Schwarz on October 7, 2026 at 1:34 p.m. CEST, compared with a prior close of EUR 35.66 and a daily change of plus 0.62 percent. The company is listed on Xetra and is a member of the MDAX.

The further course of trading is shown by the continuously updated real-time quote of Ströer stock.

Ströer stock facts

  • Company: Ströer SE & Co. KGaA
  • ISIN: DE0007493991
  • WKN: 749399
  • Ticker: SAX
  • Primary exchange: Xetra
  • Price Lang & Schwarz as of October 7, 2026, 1:34 p.m. CEST: EUR 35.88
  • Change versus prior close: plus 0.62 percent
  • Prior close Lang & Schwarz October 6, 2026: EUR 35.66
  • Market capitalization: EUR 2.0 billion as of October 6, 2026
  • Sector / Industry: Communication Services / Advertising media
  • Index membership: MDAX
  • Next earnings date: November 12, 2026

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