Beiersdorf, DE0005200000

Goldman cuts target for Beiersdorf stock to EUR 73

Published on 10/20/2026 at 09:07 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

First-half revenue fell 4.50 percent to EUR 4.95 billion. Beiersdorf stock costs EUR 82.27 on October 20, 2026, 0.50 percent above the Xetra close.

Analyst caution before quarterly results

Goldman Sachs lowered its Beiersdorf target to EUR 73.00 on October 6, 2026.
First-half 2026 revenue fell 4.50 percent to EUR 4.95 billion.
Beiersdorf stock trades at EUR 82.27 at 9:05 a.m. CEST at Lang & Schwarz on October 20, 2026, 0.50 percent above the Xetra close of October 19, 2026.
Beiersdorf is scheduled to report third-quarter 2026 results on October 27, 2026.

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Beiersdorf (ISIN DE0005200000) was trading at EUR 82.27 at Lang & Schwarz on October 20, 2026 at 9:05 a.m. CEST, 0.50 percent above the Xetra close of October 19, 2026 at EUR 81.86. The latest analyst catalyst came on October 6, 2026, when Goldman Sachs downgraded the stock and cut its 12-month target from EUR 82.00 to EUR 73.00, according to Yahoo Finance.

Goldman targets a slower recovery

The downgrade reflects pressure on NIVEA, Beiersdorf's largest consumer brand. Goldman expects Consumer organic sales to decline 3.10 percent in 2026 and sees the division growing 2.00 percent to 3.00 percent over the medium to long term, according to Yahoo Finance.

The company had also outlined EUR 100 million of additional media spending for the second half of 2026. Goldman said the spending may support the reset, while competition and retailer pressure continue to weigh on the brand.

Three dates frame the reset

On August 3, 2026, Beiersdorf adjusted its full-year outlook to a low single-digit organic sales decline and announced an 18-month NIVEA turnaround plan, as reported on the company Investor Relations page. On September 15, 2026, management highlighted regulatory pressure and potential acquisitions as part of its broader brand strategy, according to Simply Wall St. On October 6, 2026, Goldman Sachs cut its rating from Neutral to Sell and lowered the target to EUR 73.00 from EUR 82.00, Yahoo Finance reported.

What will the October report show?

Beiersdorf generated EUR 4.95 billion of revenue in the first half of 2026, down 4.50 percent from the first half of 2025. First-half earnings per share reached EUR 2.52, up from EUR 2.47, while net income was EUR 551.0 million, according to Simply Wall St. The contrast matters: revenue weakened, but earnings per share improved.

Beiersdorf is scheduled to release its third-quarter 2026 results on October 27, 2026, according to Simply Wall St. The report should give investors a new check on NIVEA sales, the effect of the added advertising budget and the company outlook.

Stock holds above the target

At EUR 82.27, the Lang & Schwarz price stood 12.70 percent above Goldman's EUR 73.00 target. The 52-week range is EUR 67.08 to EUR 110.20, leaving the current quote materially below the yearly high while remaining above the yearly low.

Beiersdorf was trading at EUR 82.27 at Lang & Schwarz on October 20, 2026 at 9:05 a.m. CEST, 0.50 percent above the Xetra close of October 19, 2026 at EUR 81.86. The further course of trading is shown by the continuously updated real-time quote of Beiersdorf stock.